Pinnacle Pest Control – Sacramento Office Hiring for SEO Specialist Full Time

Pinnacle Pest Control is now hiring a part time SEO Specialist / Manager in Sacramento. We are looking for a Expert in this field.

Responsible for advancing the company’s Digital and SEO program by leading and executing strategies in the specialized area of Technical SEO, Site Audit, Local, and SEO Analytics and ing. Accountable for optimizing the company’s websites for Google, Bing, and other search engines through organic search, for Pinnacle Pest Control, California Bed Bug Exterminators, and Pinnacle Home Services websites, and other sites to be added as growth indicates. Successful candidates will have demonstrated experience working on a large-scale home service or B2B website or agency equivalence with regional and national exposure and coordination with third parties.

Responsibilities:

Responsible for the strategic development and management of new and existing initiatives that will drive organic traffic, conversion, revenue growth, and profitability within the SEO program

Work closely with marketing director, IT, on the Digital Experience

Define technical SEO roadmap and lead in execution. Communicate roadmap, performance, and plans to stakeholders

Ability to represent the SEO team in technical-level discussions with internal stakeholders, effectively communicating and gaining buy-in on product opportunities, needs, and expected outcomes

Define and manage the technical SEO auditing process and responsible for communicating to internal stakeholders

Conduct comprehensive, prioritized site audits and proactively identify on-page and technical SEO opportunities that drive organic traffic at scale

Monitor and analyze site performance using a range of SEO and site analytics tools, providing comprehensive ing to internal stakeholders

QA of technical SEO implementations

Manage third-party relationships and efforts that support the SEO program

Take the lead on key technical SEO initiatives and projects for the organization across IT, Marketing, and Merchandising

Leverage prior and new SEO knowledge to enhance projects that drive solutions for real-world problems

Create synergies between Content, Technical, and Link development strategies to increase the performance of the overall SEO program

Responsible for consulting and contributing to the company’s global SEO presence

Leverage Google Search Console to understand and take tactical action to maintain and improve SEO rankings

Measure and analyze the impact of existing functionalities

Build strong internal relationships and improve organizational knowledge of SEO

Requirements:

A substantial understanding of technical SEO factors for large home services sites such as site architecture, discoverability, canonicalization and redirects, internal linking, schema, dynamic content, UI/UX, and site audit

A solid proficiency in interpreting and understanding code, familiarity with modern frameworks (react, stencil, etc.), and implications on SEO Experience using enterprise SEO platforms and tools

Minimum of 5 years of SEO experience in a multi-channel home services environment

Strong Project Management and leadership skills

Expertise with Google Search Console, Adobe Analytics, Yext, and preferably, React, WordPress, and Endeca

Ahrefs, SEMrush, and SimilarWeb experience

Management of third-party relationships, vendors, and SEO agencies

Team management experience a plus

B2B and B2C experience

Other Required Skills:

Effective communication, interpersonal and collaboration skills

Ability to understand and leverage technology for customer experience and sales growth

Ability to work and communicate with all levels of the organization

Ability to relay strategic direction, goals, and tactics to external partners

Strong planning, analytical problem-solving skills

Ability to use Microsoft Office, Teams, and JIRA

Self-motivated with the ability to work independently and as a team member

Execute effectively by using resources efficiently, meeting deadlines, and keeping others informed of work plans and progress toward goals

Business case analysis, planning, project management, and presentation skills

Proficiency with new tools, technology, and techniques in the SEO industry

This is a part time remote Hybrid job. We would like this candidate to come once every other week into the office. We are anticipating 8-16 hours per week to start.

Job Type: Part-time

Pay: $45.00 – $65.00 per hour

Benefits:

• Employee discount
• Flexible schedule
• Referral program

Schedule:

• Self-determined schedule

Application Question(s):

• Do you Live in the Sacramento, CA Region

Experience:

• SEO: 5 years (Required)

Work Location: Hybrid remote in Sacramento, CA 95820