PICA Manufacturing Solutions Hiring for Digital Marketing Manager at Derry Village, NH, US Full Time

Job Description

Job Description

Position Overview :

The Digital Marketing Manager (DMM) will play a key role in the marketing of Skyhawk’s electronic remote monitoring product lines, which include Trapmate (for the rodent and wildlife control industries), Oversea (for boat owners) and other product lines in development.

Working in conjunction with Skyhawk’s in-house marketing team and external contractors such as web developers, the DMM will be responsible for executing Skyhawk’s marketing campaigns, managing the Skyhawk web site, and managing the company’s marketing technology.

Objectives of this role

• Increase the flow of inbound marketing qualified leads
• Optimize the Skyhawk websites for higher placement in searches, better technical performance, and better conversion rates
• Improve the use of marketing technology and automation to multiply the impact of the marketing and sales teams
• Understand and improve the key performance indicators of Skyhawk’s digital marketing, to enable data-driven decision making
• Drive a fast pace of marketing campaign execution
• Build relationships with external vendors and key stakeholders

Responsibilities

• Manage Skyhawk’s marketing technology stack, which includes Hubspot, SEMrush, Google Analytics, Google Ad Manager, SendGrid, WordPress, and WooCommerce
• Develop and execute digital marketing plans for each of the Skyhawk product lines, based on the initial budgets provided, including display advertising, search advertising, e-mail promotions, and social media.

Optimize the mix based on performance.

• Implement tools to analyze the performance of Skyhawk web sites and all Skyhawk campaigns. Develop and present s to management stakeholders, along with recommendations
• Working with the product marketing managers, build out the Skyhawk websites to achieve increase usage and higher conversion rates (leads, online sales)
• Manage search engine optimization efforts; implement technical fixes and make recommendations for content to the product marketing team.

Tracking organic search performance vs. competitors

• Manage external contractors and internal resources as provided (e.g., interns) in the performance of the above duties.
• Manage the overall marketing calendar and ensure that projects are delivered on schedule.
• Ensure all digital marketing efforts stay on brand and on message.
• Manage budgets allocated for marketing technology and digital marketing contractors

Skills and qualifications

• 5+ years of digital marketing experience in a fast-paced industrye
• Strong analytics skills
• Working knowledge of marketing automation tools (ideally HubSpot), search marketing tools (ideally SEMrush), e-mail management tools, web site development systems (ideally WordPress) and ecommerce systems (ideally WooCommerce)
• High degree of empathy for others’ perspectives and circumstances
• Experience managing external contractors and budgets
• Able to work effectively both independently and as a part of a team in a fast-paced, dynamic environment

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