Personify Hiring for Brand and Communications Manager at Toronto, ON Full Time

When work is challenging and rewarding it shouldn’t feel like work. Careers should be fulfilling!

We all want to know and feel that we’re contributing and being acknowledged and rewarded for our work. We also want work/life balance, flexible and fun work environments, and a team with whom we enjoy working and playing hard.

We’re growing! And we’re looking for talented people to join our team. Personify is one of the most diversified and fastest growing providers of technology solutions to the association, chamber, nonprofit, higher education and corporate markets. Our platform of integrated software solutions enables our clients to fulfill their important missions by acquiring, engaging, and retaining organization members, charitable donors, event attendees and more.

Personify is large enough to set the industry standard for quality products, client support and growth, yet we still have that entrepreneurial spirit. We love new people, new thinking, and better ways of doing things. And we operate in diverse, growing, dynamic cities: Austin, Atlanta and Toronto. Take control of the wheel, shift your career into a higher gear, and enjoy the ride!

WHAT IS THE ROLE?

Are you an experienced, ambitious brand communications professional who enjoys:

Managing our company brand’s reputation via public relations, client community, Glassdoor, social media, and more?

Owning brand positioning and activating it across all marketing channels?

Cultivating and managing an online client community?

Planning and conducting research to continually share the voice of the customer?

Partnering with marketing agencies for advertising, PR, and other mediums?

Managing employee and client communications?

Ensuring that every Personify employee is a brand ambassador?

This role will lead Personify’s corporate brand, media relations and internal communications programs to promote Personify and our solutions. Areas of responsibility include corporate brand, content creation, media & analyst relations, speaking engagements, employee marketing and communications, client community and social media. The ideal candidate will be a strong brand marketer or experienced communications professional with experience in promoting SaaS solutions and an understanding of the needs of associations and nonprofits.

WHAT YOU’LL BE WORKING ON:
Align the organization’s value proposition, positioning and messaging (Brand DNA materials) to drive meaningful experience in the market.

Facilitate and lead our corporate positioning and thought leadership pillars

Own and manage our brand experience and visual identity

Manage the creation and publishing of marketing assets including press releases, customer testimonials, online feature stories, speaking submissions, award entries and more.

Manage the newsroom on the corporate website and content/blog posts related to Personify’s corporate brand, values and culture.

Coordinate PR and analyst relations, track media coverage and develop compelling stories about Personify’s customers and our brand.

Manage our corporate presence on Personify’s social channels, such as LinkedIn, Twitter and Facebook, and execute social campaigns in coordination with content marketers across Personify’s segments.

Manage Personify’s client community in conjunction with Client Success and develop engagement strategies to foster client retention.

Serve as marketing lead for internal communications initiatives and partner with People Operations team to coordinate on initiatives to help staff understand and connect with our corporate brand and values.

Partner with event marketing teams on corporate tradeshow and event programs to facilitate speaking engagements and brand presence at events.

Management and coordination with external agencies (web and brand/PR)

DO YOU HAVE WHAT IT TAKES?

Bachelor’s degree in marketing, communications, or related field; MBA preferred

3-5 years in brand management or experience at a PR, advertising, or related agency

Proven written and verbal communication skills

Demonstrated expertise in brand or corporate positioning and messaging

Strong leader, self-starter, and proven team player in a fast-paced and results-oriented environment

Strong strategic and creative thinking: good balance of “left and right brain”

Clear intellectual curiosity

The ability to process technical product information and adapt it to various channels

A brand advocate who respects established brand guidelines

In-depth understanding of traditional, digital and social marketing channels

Proficiency with budgeting, contractor negotiations, analytics and marketing ROI

Ability to develop project plans, make recommendations and routinely meet deadlines

Customer-focused; understanding the internal and external customer roles

Demonstrates professional judgment and discretion

Experience with WordPress, Salesforce, and marketing automation a plus

We are looking for someone who is smart, creative, driven, passionate and direct. We value open, direct and respectful communications to ensure success with a talented team of marketing professionals. The model teammate will bring unique and creative ideas to the table and have a keen desire to win.

Personify is an equal opportunity employer. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related conditions), sexual orientation, gender identity, gender expression, age, veteran or disability status, or other protected characteristics. Employment offers are contingent on the candidate successfully completing a background investigation in compliance with federal, provincial and local laws.

If you are fulfilled by empowering organizations that are trying to make a difference in the world and enjoy a work environment where your co-workers have your back and transparency is a must, Personify might just be the place for you!