Perry Ellis International Hiring for RETAIL MARKETING MANAGER at New York, New York Full Time

The Retail Marketing Manager plays a role in helping to drive the brand awareness and messaging of the brand and what it stands for across all consumer and trade touch points. This role is responsible for assisting the Retail, E-Commerce and Wholesale teams, in development and execution of a wide range of creative projects for the brand, ranging from brand campaigns, creative assets, visual merchandising, merchandising directives to wholesale and retail teams in regards to seasonal campaigns, product deliveries, promotional materials and more.

RESPONSIBILITIES: 

Product Merchandising & Directives (wholesale) 

• Point person for all in-store merchandising direction and product layouts.
• Pre Market – 
  • Work with sales & merchandising teams on suggested buy assortment based off fixture/capacity needs for L,M, and S doors
• Post Market- 
  •  Review final buys/assortment by account to ensure big ideas were booked &  general product alignment across wholesale accounts
• Utilizing VR software, create seasonal merchandising directives (PE, PEA, OPG) tailored to each retailer’s needs:Create seasonal product knowledge guides for accounts when applicable.
  • Including cad creation management and VR cad upload.
• Publish monthly cad assortment sheets (Dillard’s) for shipping approvals

• Ensure all retail accounts are implementing brand and product merchandising standards in-store.

Creative Management & Production PERRY ELLIS + ORIGINAL PENGUIN (unless noted otherwise)

• Develop creative brief, shot list, + style out/product selection for the seasonal wholesale image print campaigns and key item signage.
• Collaborate with DTC team on brand alignment + development of seasonal creative assets that support big ideasSelection of seasonal in-store imagery by account/individual stores for all wholesale + “full price” retail locations.
  • Review quarterly DTC asset deck & identify creative crossover/ suggest appropriate product substitutions or additions when applicable. 
• Manage creative timeline, signage concepts + layouts, mechanical development, print production, and delivery of materials for all wholesale creative assets + “full price” retail needs.
• Publish seasonal image guide (featuring product details, image execution/placement, & marketing usage) for retailers and field team.
• Facilitate reviews and secure account approvals.
• Manage printed materials budget. 
• Brief digital design firm CRI on all PE HSQ shop digital messaging needs. 
• Create digital briefs, manage production, selection, and delivery of all digital creative assets for HSQ PE shop , Dillard’s e-com lifestyle needs, + Amazon Brand Pages (PE, Laundry, + OPG)
• Execute creative brief for seasonal product/brand training videos for retailers and the field team, i.e.  D-Tube training video for Dillard’s

Shops + Fixture Procurement ( PE + OPG Wholesale)

• Point person for all PE + OPG department store/wholesale shop design projects.
• Directly manages the entire process from due-diligence to final delivery, respecting and reflecting the brand aesthetic and conceptual guidelines.
• Coordinate architectural & construction activities involved with the renovation or creation of new wholesale shop projects.
• Work with Store Planning account contacts for location drawings, guidelines & omnichannel execution.
• Review consultants and contractors drawings to ensure consistency with project and concept.
• Source materials & vendors for shops and visual elements.
• Communication with Store Planning to obtain all criteria to effectively direct all projects.
• Interface with internal PE sales teams to ensure wholesale project needs are addressed in correlation to sales plans and planned orders.
• Manage Capex Budget.

Showroom OPG + PE

• In conjunction with the Senior Design Director(s) execute main showroom concepts & setups for OPG & PE Collection market +  product launch initiatives.
• In conjunction with the Art Director source all props and images when needed.
• Manage showroom budget.

REQUIREMENTS 

• 5+ years working in the apparel industry
• BA/BS/BFA in Marketing/Advertising elated area
• Advanced proficiency in Adobe Illustrator, InDesign and Adobe Photoshop
• Mac and PC Platform user

The pay range(s) below are provided in compliance with state-specific laws. Pay ranges may vary on skills, experience and be different in other locations

$71,176-$94,365