Perry Ellis International Hiring for EMAIL & CRM MARKETING SPECIALIST at Miami, Florida Full Time

Perry Ellis International, Inc. represents a diverse portfolio of lifestyle apparel brands. The Company, through its wholly owned subsidiaries owns and licenses nationally and internationally recognized brands including: Perry Ellis®, Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist®, Jantzen® and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® and Jag® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel.

Email & CRM Marketing Specialist

We are seeking an individual to work as a power user of our Email/CRM platforms.  In addition, support the coordination and execution of our digital marketing programs, supporting internal stakeholders and managers in executing digital performance based marketing, primarily focusing on email.

KEY RESPONSIBILITIES:

• Pull data from our Email and CRM systems to support retention marketing campaigns
• Share CRM data with performance channels to optimize campaigns
• Collaborate, coordinate and schedule emails for our customers
• Recommends and executes on opportunities for email list acquisition and loyalty sign-up
• Manage post-purchase campaigns and other lifecycle emails to ensure repeat buyers
• Work with Ecom Management to develop email segmentation, personalization and optimization strategies for a variety of objectives: sales, lead nurturing, re-engagement, loyalty building, etc
• Provide insights on performance marketing trends
• Update seasonal assets for all triggered campaigns

• Work closely with the digital marketing team to ensure program consistency across channels
• Maintain data reporting across our brands
• Execute ad hoc analysis of performance channels as requested.

MINIMUM REQUIREMENTS:

• 3+ years of digital performance marketing experience
• General knowledge performance based marketing channels
• Good understanding of digital performance KPIs and attribution
• Google Analytics
• Strong project management skills and attention to detail

SAVE THE DATE!!!

Perry Ellis International will be exhibiting at the StyleCareers.com Diversity, Equity & Inclusion Fashion Career Fair.   

Interview from the comfort of your home on Thursday, November 10th from 12pm to 4pm Eastern via video chat. 

This event is open to experienced, fashion industry job seekers who value DE&I.  Registration is required.  Visit http://stylecareers.com/career-fair for more details.