Palmetto Vacation Rentals Hiring for Digital Marketing Analyst Full Time

We are looking for an experienced Digital Marketer who is knowledgeable in the vacation rental or similar industries . The ideal candidate should have experience with revenue management and marketing techniques, have a strong understanding of data systems,and be proficient in Microsoft Excel. The main duties will include but not limited to creating s, monitoring trends, and developing data driven strategies tthat can help increase revenue. Critical thinking, analytical approach and strong communication skills are essential in this role.

Website

· Will be the subject matter expert on the website and main interface between Palmetto Vacation Rentals and third-party website host.

· Make updates to website and ensure all properties and pages are listed correctly. This includes content reviews, adding new properties, and removing old properties and webpages. Ensure unit count properly reflects all active units on the program and all applicable units/resorts are shown.

· Work with operations supervisor to create and run promotions to be included on the company website.

Unit Setup/Deactivation/Third Party Integration

· Create and administer checklist of steps that need to be performed when a new unit is setup on the program. This includes but not limited to reviewing the property description, inputting the bed/bathroom information, adding occupancy information, adding/deleting unit photos, ensuring the unit is grouped in the right charge templates, validating unit meets listing readiness requirements, unit assigned to an owner, owner contract created, etc.

· Work with third party channel manager to ensure new units are active on all third-party websites such as Airbnb, VRBO, Booking.com. This may include creating listings to push to the various channels, activating units in each channel, mapping units to existing clusters, working with support to correct errors, etc.

· Perform deactivation steps when unit is removed from program.

· Participate in meetings with third party channels to help optimize listings to drive bookings.

· Perform periodic content reviews of our listings on third party sites to ensure information is correct. Timely correct errors if applicable.

Pricing/Competitive Analysis

· Will be the subject matter expert in dynamic pricing tool utilized by Palmetto Vacation Rentals. Ensure dynamic pricing tool is active for all units and new units are added to the tool. This will include learning the ins and out of the system and all its advance functionality to be applied. Ensure data is syncing with reservation system.

· Create comp-sets in tool to compare our units with comparable properties and provide updates to management on performance and market trends.

Customer/Owner Databases

· Maintain databases of customer contact information including past guests. This may involve downloading information from various systems or sources and/or manually inputting information into a computer application such as Excel.

· Maintain databases of homeowner contact information including past owners no longer on program. This may involve downloading information from various systems or sources and/or manually inputting information into a computer application such as Excel.

· Work with operations supervisor to cultivate lists of new potential homeowners.

Competencies and Experience

4-year college degree. Majors that will be considered include business administration, finance, accounting, marketing, data/computer science.

Organized and methodical approach to work.

Comfortable working with large data sets and multiple systems.

Go getter attitude and willingness to learn new systems and processes. Someone who will own a process from start to end and is comfortable being the subject matter expert on a topic.

Initiative. We work together as team however the individual chosen for this job should be comfortable working on his/her own out and taking initiative on a task.

Ethical integrity as you will be working with confidential and proprietary information.

Strong experience with computers. Experience with Excel including advanced functions such as pivot tables and vlookups is a plus. Any advanced business intelligence experience, though not required, would be an asset.

Prior website experience a plus. SEO, SEM techniques and knowledge a plus including web design.

Experience in the vacation rental management industry is a plus but other industries will be considered.

Job Type: Full-time

Pay: $17.00 – $20.00 per hour

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Supplemental pay types:

• Bonus pay

Ability to commute/relocate:

• Myrtle Beach, SC 29577: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 3 years (Preferred)

Work Location: One location