PACSUN Hiring for Digital Marketing Specialist at Anaheim, CA, United States Full Time

Overview

Join the Pacsun Community Pacsun is dedicated to delivering an exclusive collection of the most relevant brands and styles to a community of inspired youth.

Through partnerships with brands such as adidas, Brandy Melville, Essentials Fear of God, our own brands, and many more.

Our Pacsun community believes in and understands the importance of using our voice, platform, and resources to inspire and bring about positive development.

Our program PacCares supports and partners with organizations that align with our internal and external initiatives surrounding mental health, diversity, and equality. Join the Pacsun Community.

Learn more here : LinkedIn- Our Community

About the Job :

We are seeking a seasoned Digital Marketing Specialist to join our growing team. In this role, you will focus on executing and optimizing cross channel marketing campaigns, including video, direct buy, and affiliate.

Collaborate with cross-functional teams to create compelling content, manage direct partnerships, and track affiliate performance.

Your skills in multi-channel marketing will contribute to PacSun’s growth.

Responsibilities

A day in the life, what you’ll be doing :

• Plan, execute, and optimize video, direct buy, and affiliate marketing campaigns.
• Create and manage partnerships with direct advertising and affiliate partners.
• Collaborate with creative teams to develop content for various channels.
• Conduct audience segmentation and targeting.
• Monitor campaign budgets and performance metrics.
• Provide regular performance s and insights.
• Work closely with the manager to align campaigns with business goals.
• Stay updated on retail marketing industry trends, including video, direct buys, and affiliate marketing.

Qualifications

What it takes to Join :

• Bachelor’s degree in Marketing, Advertising, or a related field.
• 4+ years of experience in relevant field.
• Media agency experience is a plus.
• Genuine curiosity for digital marketing and analytics.
• Experience with Microsoft Office – particularly Excel, pivot tables is a plus.
• Proven experience in managing multi-channel marketing campaigns.
• Proficiency in media platforms (e.g., YouTube), affiliate marketing platforms, and ad networks.
• Strong data analysis and ing abilities.
• Proficiency in web analytics tools (e.g., Google Analytics).
• Creative problem-solving skills.
• Detail-oriented with excellent organizational skills.
• Excellent communication and collaboration abilities.

Developing the Community / Leadership Qualities :

• Operate with the highest level of conduct, integrity, and confidentiality; setting the example for leaders and associates.
• Develop and nurture strong cross functional partnerships; driving business results and inspiring a culture of transparency, collaboration, and accountability.
• Serve as a Pacsun advocate in the industry and marketplace.
• Recruit, identify, develop, and retain talent that delivers performance excellence.
• As a manager, serve as a leader of company culture, norms, and conduct.
• Ability to balance a strong management presence with a high level of approachability, encouraging and eliciting associate feedback and interaction.

Salary Range : $63,745 – $73,023

Pac Perks :

• Flexible work from home options
• HQ workforce of 60%+ people of color
• Dog friendly office environment
• Onsite gym
• $1,000 referral incentive program
• Generous associate discount of 30-50% off merchandise online and in-stores
• Competitive long term and short-term incentive program
• Immediate 100% vested 401K contributions and employer match
• Calm Premium access for all employees
• Employee perks throughout the year

Physical Requirements :

The physical demands described here are representative of those that are required by an associate to successfully perform the essential functions of this job.

While performing the duties of this job, the associate is regularly required to talk or hear. The associate is frequently required to sit;

stand; walk; use hands to finger, handle or feel; as well as reach with hands and arms.

• Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus.
• Ability to work in open environment with fluctuating temperatures and standard lighting.
• Ability to work on computer and mobile phone for multiple hours; with frequent interruptions.
• Required to travel in elevator or stairwells to attend meetings and engage with associates on multiple floors throughout building.
• Hotel, Airplane, and Car Travel may be required.

Position Type / Expected Hours of Work :

This is a full-time position. As a National Retailer, occasional evening and / or weekend work may be required during periods of high volume.

This role operates in a professional office environment and routinely uses standard office equipment.

Other Considerations :

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job.

Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to qualified individuals with disabilities to enable them to perform the essential functions of the role.