Packaging Corporation of America Hiring for Digital Marketing Specialist at Lake Forest, IL Full Time

As a Fortune 500 company, Packaging Corporation of America (PCA) is an ideas and solutions company. Our corrugated packaging business seeks to be the leader in helping our customers – large and small – package, transport and display products of all kinds. Our white paper business delivers Paper With Purpose by providing the highest level of customer service and operational excellence. We have approximately 15,000 team members in more than 100 locations in the United States that strive to meet the local needs of our customers. Our mission is to serve the needs of our customers, today and tomorrow, with products and services that exceed expectations for performance and environmental responsibility.

People • Customers • Trust

The Digital Marketing Specialist helps manage PCA’s digital presence.S/he will assist with the execution of marketing campaigns across channels likesocial media, email marketing and on-line advertising. The Digital MarketingSpecialist is responsible for the development, execution and oversight of all owned,earned and paid social media strategies to attract customers and grow thebusiness.

Principle Accountabilities:
Plan, execute and analyze the organization’s social media efforts for increased brand awareness, targeted traffic growth and lead generation. Build and manage paid and organic social content including the creation of an editorial calendar and publishing schedule. Regularly track and monitor KPI’s including channel followers, engagement as well as conversion.

Develop engaging online, digital content for distribution via company social media channels, website and email including infographics, e-books, articles, videos and graphics. Work with internal subject matter experts and external contributors to develop relevant content that fit PCA’s voice, tone, branding and company goals.

To support consistency in marketing messaging, the Digital Marketing Specialist will maintain an internal digital content library for PCA’s sales organization. They will also help PCA sales professionals adopt and optimize their own social media accounts to best support their selling efforts.

Work closely with Lead Generation Manager to propose, plan and execute marketing automation workflows including drip and nurturing email campaign tracks.

Stay abreast of new social media sites, web technologies and digital marketing trends. Present new ways of driving traffic to company website such as on-line advertising and be a champion for digital marketing best practices. Assist with development and execution of company SEO strategy. Use Google Analytics, Google Ad Words, Crazy Egg and other relevant digital marketing tools.

Utilize listening tools to identify trending topics or sentiments about the brand, organization or marketplace and recommend corresponding tactics.

Oversee related vendor selection and contracts as needed.

Work closely with the Sr. Manager, Strategic Marketing and others within the Marketing department to build and execute the overall strategic direction for PCA’s social media and digital marketing efforts that support long-term company objectives.

PCA Responsibility – As a PCA employee and member of the Sales & Marketing Services group, the Digital Marketing Specialist is expected to continually strive to strengthen our business philosophy of meeting needs and exceeding the expectations of our customers, both internal and external. This includes supporting our commitment to service, which involves doing what’s right for our customers, focusing on strategies that add value and support growth, and keeping the promises that we make. Requirements:

Bachelor’s degree in Marketing, Public Relations, Journalism, Communications or related field.

2+ years’ experience in social media management including content creation and performance analysis.

Excellent copywriting skills are required.

Ability to design and create visual content such as info-graphics and videos to promote engagement a plus.

Able to convey complex topics in a simple and engaging way.

An understanding of SEO strategy and experience with website content management preferred.

Detail oriented, well-organized and the ability to prioritize effectively.

Experience managing processes and budgets.

Ability to travel as necessary.

Experience working in a team environment, where communication is valued.

All qualified applicants must apply at Careers.packagingcorp.com to be considered.

PCA is an Equal Opportunity Employer – Veterans/Disabled and other protected categories.