Ourisman Auto Group – Virginia Hiring for Digital Marketing Manager at Alexandria, VA Full Time

We are a multi-brand car dealer organization. We are looking for an in house digital marketing manager to cover all 7 of our rooftops.

We Offer:

• Medical,
• Dental
• Life and Disability
• 401K
• Paid Vacation
• Salary based on experience
• Career Advancement
• Excellent Work Environment

Responsibilities:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) I
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies.
• Provide thought leadership and perspective for adoption where appropriate

Requirements:

• BS/MS degree in marketing
• Proven working experience in digital marketing and the automotive industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

About the Dealership

Ourisman Automotive Group believes our success and future growth is contributed to our employees. Family-owned and operated since 1921, Ourisman has continued to grow while holding true to our values of collaboration, transparency, and career development. At Ourisman Automotive of Virginia, we understand the importance of career growth. Our team is collaborative and encourages success amongst each of our members. We prefer to promote from within and do so often.