OptiMA Inc Hiring for E-Commerce Marketing Manager Full Time

Do you want to be part of a team that’s going to disrupt the visual communication industry? Come join our rapidly growing company where employees are recognized as the most important resource in the organization.

OptiMA is a small, family-owned business investing heavily in new manufacturing capabilities and new markets. We need YOU to be a part of our growing team to bring speed and quality to our ecommerce game, where we produce and sell everything from 9”x12” printed goods all the way up to full-wall custom printed solutions. This is a pivotal moment in our company’s history, and we invite you to come along for the ride!

As an E-commerce Marketing Manager, you’ll be responsible for analyzing sales and improving our product data. You will be targeting multiple marketing audiences across various product categories and using this data to optimize performance and identify areas of opportunity. A pivotal part of the marketing team, we will rely on you to analyze trends in customer purchases, evaluate changes in the online retail market, and be a key player regarding product data. This is a very exciting opportunity for someone to make a real difference in our organization and your success will only be limited by your dedication.

JOB RESPONSIBILITIES:

• Oversee product database of dropship and manufactured items: add, update and manipulate product data as necessary to keep things up-to-date and optimize catalog
• Support in the execution of on-site marketing campaigns and product launches
• Assist with repricing OptiMA manufactured goods, drop ship goods, and discount schedules to move items with slow churn
• Work alongside design team to generate product collateral
• Oversee on-site SEO initiatives via content updates, ing and analysis
• Assist with onboarding our new ERP/CMS system over the course of 2023 calendar year, assist with defining and developing our data schema
• Monitoring and resolving day-to-day product page and account issues
• Managing all aspects of product merchandising, product attribute, image uploads, and content across all selling websites and channels
• Providing s, tracking, and analyzing performance using a variety of data sources, with the ability to deliver insights and action plans for improvement
• Identify opportunities for increased sales or improved profitability
• Ability to set up automated pricing rules across marketplaces to maximize net revenue
• Proactively review all selling channels for upcoming changes
• Oversee Google Shopping feeds and ancillary product feeds as needed
• Streamline product listing process for returns, scratch and dents and overstock items
• Assist in other sales, marketing, and IT issues as needed
• Possible assistance with Amazon/Etsy customer service issues

JOB REQUIREMENTS:

• Bachelor’s Degree required
• 4+ years’ e-commerce experience with knowledge in most aspects of e-commerce
• Microsoft Office (very strong Excel skills mandatory)
• Able to multitask, think analytically, and work independently
• Excellent written and verbal communication skills
• Experience with Adobe Creative Suite
• Experience with analytical tools such as Google Analytics, GA4, Adobe Analytics, Google Data Studio, Google Merchant, etc.
• Experience with CMS and ERP systems
• Experience with automated repricing tools, i.e. Amazon Repricer
• Experience with selling channels: Amazon, eBay, Etsy, etc
• Collaborative, enthusiastic, and helpful
• Passion for e-commerce, online marketing, and staying on top of emerging trends
• Salesforce, Channel Advisor, or similar product channel experience a plus

BENEFITS:

• Health Insurance (up to 100% company-paid)
• Life Insurance (100% company paid)
• Dental Insurance
• Vision Insurance
• 401k Profit Sharing Plan
• Paid Sick Time
• Paid Vacation Time
• Paid Holiday Time
• Employee Discount
• Employee Referral Bonus Program
• Company-paid lunches provided on Fridays

You would make an ideal candidate to join our company if you are willing to commit to the following “Above the Line” principles:

– Accountability: See it, Own it, Solve it, Do it

– Become part of the solution

– Respect for others feelings

– Act now!

– Ask the question: “What else can I do?”

– Ask the questions: “What coaching do you have for me?” and “What can I do better?”

– Personal ownership and pride

– Reject average

– Show others that you care

SALARY IS COMMENSURATE WITH EXPERIENCE

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

Job Type: Full-time

Pay: Up to $80,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

COVID-19 considerations:
OptiMA has implemented a COVID-19 safety plan requiring face masks for anyone entering the building, 6+ feet distancing, staggered scheduling, and daily cleansing. Optima’s spacious building allows for distancing for employees required to be on-site.

Ability to commute/relocate:

• Shrewsbury, MA: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• What is your expected salary range?

Education:

• Bachelor’s (Required)

Experience:

• E-commerce: 4 years (Required)

Language:

• Fluent English (Required)

Work Location: One location