Omni Hotels & Resorts Hiring for Director of Sales and Marketing at Tempe, AZ Full Time

Job Description:

Responsibilities:

• Manage experienced and successful sales team
• Implement and maintain Omni brand standards
• Emphasis on exceeding established group rate guidelines
• Develop, maintain and implement strategies/action plans to generate revenues for the Hotel
• Motivate productivity of all sales staff through leadership, development and support
• Develop, maintain and implement creative and successful packages to fill identified need periods in all segments
• Active solicitation of key accounts to generate direct sales
• If needed maintain Sales Team’s focus on a Proactive solicitation environment
• Assist in the achievement of overall Food and Beverage revenue
• Design and leverage all advertising and public relations opportunities
• Develop, maintain and implement the budgeting and forecasting process
• Effectively control all marketing expenses to insure optimum operating profit
• Ensure that all administrative procedures are in place and functioning effectively
• Ensure that all required s are completed on a timely basis
• Promote high visibility of Hotel through active involvement in city activities, industry associations and trade shows
• Provide proper collateral and information vehicles to keep customers informed an updated on the Hotel
• Ensure a challenging and exciting environment to encourage full career development and personal growth
• Support and promote all Corporate programs to increase customer awareness of Omni Hotels & Resorts and ensure that the customer receives the appropriate benefits of each program
• Through the Convention Services Department, maintain product and assure the protection and cleanliness of the owner’s physical assets
• Enjoy the Hospitality business, be able to effectively communicate expectations to the team while creating a challenging but fun work environment
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  Always looking for ways to encourage, support and assist the team; setting up the team for success each day to drive the greatest possible results
• Understand and contribute in overall revenue management initiatives and strategies to ensure we are maximizing every revenue opportunity
• Developing Marketing Strategies: Creating and implementing comprehensive marketing strategies to drive brand awareness, increase occupancy rates, and maximize revenue generation.
• Digital Marketing: Overseeing all digital marketing activities, including website management, search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and online reputation management.
• Advertising and Promotion: Planning and executing advertising campaigns across various channels, such as print media, online platforms, radio, television, and outdoor advertising. Collaborating with advertising agencies or vendors as necessary.
• Brand Management: Maintaining the hotel’s brand image and identity. Ensuring consistent branding across all marketing collateral, both online and offline.
• Online Presence: Managing the hotel’s online presence by regularly updating the website, maintaining accurate and enticing content, optimizing user experience, and monitoring online reviews and feedback.
• Public Relations: Developing and maintaining relationships with media outlets, travel agents, industry influencers, and local community organizations. Handling media inquiries and coordinating press releases or media events.
• Budgeting and ing: Preparing and managing the marketing budget. Tracking and analyzing marketing performance metrics, generating s, and presenting findings to senior management.
• Partnerships and Collaborations: Identifying and cultivating partnerships and collaborations with relevant businesses, travel agencies, event organizers, and tourism boards to drive customer referrals and attract new market segments.
• Market Segmentation: Identifying target customer segments and creating tailored marketing campaigns to effectively reach and engage each segment.
• Monitoring and Analysis: Monitoring market trends, consumer behavior, and competitor activities. Conducting regular analysis and evaluation of marketing efforts to optimize strategies and tactics.

Business Planning

• Uses resources and data to develop strategic plans to sell segments. These plans will incorporate both customer expectations and company’s goals relative to revenue
• Understands Omni Hotels & Resorts sales and business processes, supports corporate and Hotel goals and contributes the enhancement of customer value
• Develops and executes tactical sales processes that support the Hotel’s strategic plan
• Organizes activities and resources in a manner that maximizes productivity and efficiency
• Focuses on personal sales efforts to achieve maximum revenue return from Key Accounts
• Organizes and promotes in cooperation with the Food & Beverage Department special projects to stimulate Food & Beverage sales within the community, including but not limited to, tournaments, balls, parties, gastronomic festivities, etc.
• Monitors achievement objectives and goals for the Hotel and takes appropriate action to correct shortfalls versus the strategic plan
• Prepare and manage annual budgets for travel and other business expense
• Grow relationships at the appropriate levels, both internally and externally that enable the development and advancement of sales initiatives

Leadership

• The ability to successfully lead sales & marketing efforts to increase overall revenue
• Seek input and opinions from all relevant parties. Secures all facts prior to making decisions
• Can accurately recognize the strengths / limitations of others
• Accepts leadership responsibilities by modeling proper selling techniques, effective development of others and commitment to industry and personal development
• Demonstrate Managerial Courage in difficult scenarios

Communication

• Develops effective presentation (orally and written) where ideas, opinions, recommendations and conclusions are understood
• Maintains communication with Key Accounts. Understands Hotel performance, customer issues and trends
• Clearly articulates vision, goals, initiatives and expectations for the Hotel
• Promotes and provides leadership in fostering property sales / national sales synergies

Qualifications:

Basic Skills & Requirements

• Account Planning Skills. Identifying and understanding account potential and the ability to set mutual Omni / Customer expectations
• Management of the customer decision and relationship process
• Ability to communicate issues and concerns at all level of the organization
• Ability to direct and lead activities through internal and external resources
• Strong interpersonal skills and the ability to work in a team oriented environment
• Business planning skills and budget management skills
• Ability to scan and assess the competitive arena as it relates to region and segment to refine / improve customer value proposition
• Creative and strategic skills
• Ability to manage multiple priorities and reprioritize when necessary
• Financial analysis skills. Ties strategies and planned actions and results
• Strong statistical analysis and business case development
• Communication skills including group presentations, written and oral
• Team management skills including participation, engages in difficult issues, and effectively influences non-direct s
• Strong understanding and expertise in the sales & marketing process

Qualifications

• Must have Director of Sales & Marketing experience in an upscale / luxury hotel
• Must have a minimum of 3 years of senior sales and/or marketing leadership experience managing several employees
• College degree or equivalent experience
• Proficient in use of Excel, Word and access database tools.
• Proficiency in Delphi.FDC strongly preferred.