Ofload Hiring for Marketing Growth Specialist at Sydney, New South Wales, Australia Full Time

At Ofload, we’re at the forefront of digital freight services, empowering businesses to build efficient, flexible, and sustainable supply chains. Our mission is to achieve zero waste in trucking by digitising the transport industry.

Every day in Australia, around 30% of trucks travel empty and a further 50% are idle amounting to mass inefficiency and harmful environmental impacts.

Since 2020, we’ve successfully removed over 5 million empty kms from Australian roads. Our customer base has expanded to over 250 businesses, and we proudly support small business carriers by connecting them with household brands like Asahi, Metcash, and Noumi.

As part of our sustainability commitment, we partnered with Trace to measure, reduce and offset our scope 1, 2 and 3 emissions, actively working to minimise our own environmental impact.

In 2022, we propelled our growth through the strategic acquisition of a Melbourne-based logistics company, and raised $60m in Series B funding. Notably, we were recognised by the Australian Financial Review as one of Australia’s Most Innovative Companies.

Fast forward to 2023, Ofload was named a Deloitte Tech Fast 50 Company in Australia, and secured the 4th spot on the LinkedIn Top Startups List 2023. And here’s the exciting part – we’re just getting started!

We are looking to grow our team and welcome people excited by the opportunity to transform the logistics industry. If you’re ready to be part of a dynamic team driving change, join us on this incredible journey!

The Role

This newly created role sits within our commercial team, which is an essential part of the future growth success of Ofload. The main objective of the role is to create success-driven lead generation strategies by developing marketing communication campaigns that generate new customers quickly and supercharge revenue growth.

What You’ll Do

• Support the strategy and execution of lead generation that incorporates digital advertising, email campaigns, content marketing, case studies development and social media planning
• Create lead generation journeys that resonate with the audience and drive lead captures (i.e. bespoke landing pages)
• Create short and long form content, stories, and articles shared through social media platforms
• Use data insights to inform and improve future marketing campaigns to drive market penetration
• Develop and execute marketing plans for new product features
• Automate, monitor and track marketing campaigns for leads and also existing customers
• Conduct market research and competitor analysis to drive marketing efforts
• Support the broader functions on priority initiatives

What You’ll Bring

• 2+ years experience in marketing communications (experience in B2B would be highly valuable but not essential)
• Experience in high-growth environment and enthusiasm to learn new skills
• Demonstrated ability to operate both strategically and tactically
• Strong analytical and quantitative skills – using data to develop and measure marketing campaigns
• Strong verbal and written communication skills
• You are adaptable to work in a startup environment where things change quickly

At Ofload we prioritise impact, aptitude and passion, so we’d encourage you to apply if you do not meet all the above criteria.

Life at Ofload

At Ofload, our values are in our DNA and underpin the work we do every day. We are proud of the collaborative, diverse and innovative culture we continue to build. The Ofload team is motivated by a shared ambition to digitise the logistics industry and have a truckload of fun while doing it! As well as the opportunity to join a high-growth organisation with the ability to make a meaningful impact everyday, you will enjoy;

• Working in a hybrid environment with a split of in-office and working from home. Our philosophy on working is one built around connection, inclusion and flexibility
• Holistic wellness support for you and your family through our wellbeing partnership with Acacia Connection
• Generous parental leave entitlements including 16 weeks primary caregiver leave and continued superannuation contributions
• Annual learning and development budget to support your professional growth
• Paid volunteer leave to support the causes that matter to you

Plus all the exciting perks of joining a startup – epic Ofload swag, weekly catered breakfasts, monthly team lunch, a reward and recognition program and plenty of social events.

Ofload is committed to building diverse and inclusive teams, and a culture where people can bring their whole authentic selves to work each day. Applications are highly encouraged from Aboriginal and Torres Strait Islander people; and equity target groups including women, people from culturally and linguistically diverse backgrounds, people with disabilities, and people who identify as LGBTIQ.

We endeavour to create an equitable recruitment process with an even playing field for all candidates. If you require any adjustments to be made, please let a member of our recruitment team know.