Nutrisystem, Inc Hiring for VP, Acquisition, Digital Marketing Full Time

*Nutrisystem is on a hybrid schedule. We are in-office Tuesday-Thursday and remote on Monday and Friday each week*

• Create and execute digital marketing strategy to allow Nutrisystem to reduce reliance on short-form television and increase digital presence dramatically and profitably
• Supervise acquisition team to maximize performance across the sales funnel and across devices
• Identify new digital channels of scale, particularly first-touch and mid-funnel sources, and lead team in testing and expansion
• Work with search, social, display, native, affiliates and other major digital players to constantly improve performance, and adapt quickly to changes in interfaces, algorithms, and policies to deliver growth
• Network within industry to serve as the resident digital marketing expert, and make sure the team is cutting edge
• Work across marketing team to leverage attribution tools, database, DMP and DSP investments to attract new customers profitably
• Oversee paid and organic social media efforts; grow communities, engagement, and sales via social channels

• Direct digital analytics team to understand drivers of impressions, click-thru, funnel progression, conversion, revenue per customer to constantly improve acquisition performance
• Ensure that team is growing skills and using up-to-date techniques
• Oversee digital attribution, using Google360 and other tools
• Model fact-based, analytic approach to creating action plans prioritized by impact to business
• Present summary of learnings, results, and advances on a weekly basis to larger Marketing team
• Provide detailed forecasts and analysis, giving input into weekly, monthly, quarterly and yearly forecasts as needed by Planning & Analysis

• Direct internal and external digital creative, partnering with VP of Digital Creative, to produce best-in-class creative elements that yield results and allow for consistent expansion across digital channels
• Make sure digital creative is consistent with offline channels to achieve brand consistency
• Construct test strategies and matrixes for each digital platform to drive fast, credible learning
• Share learnings across all acquisition and retention channels
• Understand optimal way to use each platform’s campaigns and direct creative and marketing team accordingly
• Ensure marketing team analyzes creative results and communicates across marketing and creative teams to leverage learnings immediately

• Serve as corporate resident expert on digital marketing
• Provide guidance and leadership on effective growth strategies for customer acquisition; develops and executes growth strategies
• Forges strategic partnerships where appropriate to expand Nutrisystem’s digital reach
• Stay abreast of industry developments to advance overall online / eCommerce / digital strategy.
• Other duties may be assigned by supervisor or management. In the event of absence, duties for this position will be overseen by the position to which it s.

• 10+ years digital marketing experience
• Successful track record of leadership (direct and indirect) experience
• Experience in a B2C environment required
• BS/BA or equivalent combination of education & experience required; MBA preferred but not required
• Ability to be dynamic, flexible and to make quick but insightful adjustments
• Hands-on marketing experience in a direct-to-consumer organization with a strong and growing digital presence, preferably a digital-first business in which digital channels comprise most of marketing spend. Experience must include analytics-based decision-making where success is measured in terms of customer, revenue and profit growth
• Demonstrated success in top-of-funnel and mid-funnel channels. Examples include Facebook/Instagram, Pinterest, buying display via the open marketplace (with or without internal trade desk), non-brand SEM, YouTube, partnerships, content marketing, SEO
• Demonstrated success optimizing last-touch channels. Examples include brand paid search and affiliates
• Optimally oversaw social media presence (for example, Facebook and Instagram) with a track record of growing company, engagement, and sales via social
• Results-oriented self-starter with track record of excellent results in a fast-growth environment. Should thrive in a culture of high accountability, where every team member is looking to improve results every day
• Must be able to substantiate a clear understanding of consumer and media trends, and the development of market strategies and campaign outcomes resulting in significant growth of customer/revenue base within a competitive environment.
• Creative / innovative thinker; organized /detail-oriented; team player/ solution-oriented approach
• Experience building, leading, constantly developing a high-performing digital marketing team
• Ability to educate and develop talent, and to drive for a high-performance culture