Nutrisystem, Inc Hiring for Digital Marketing Specialist- Paid Social at Fort Washington, PA Full Time

*Nutrisystem is on a hybrid schedule. We are in-office Tuesday-Thursday and remote on Monday and Friday each week*

Position Summary:

The Digital Marketing Specialist is responsible for the strategic planning, implementation, management, and analysis of online marketing acquisition campaigns, specifically Paid Social, Display and partner/native campaigns. This position will be tasked with hitting key performance metrics related to the overall management of these critical acquisition channels for a key Nutrisystem brand. The ideal candidate will understand how to balance these channels effectively in order to maximize combined revenue growth within an acceptable CPA range.

• Develop the strategic plan and implementation tactics for all digital media programs within assigned channels.
• Own and maintain current vendor relationships (weekly calls and daily performance review) while consistently looking to grow channels (e.g., expand target audiences and social channels)
• Own all marketing campaigns within assigned marketing channels from start to finish including tracking, creative assets, ing, optimization, performance and budget.
• Monitor and assess ongoing campaigns and aggressively optimize channel performance by working with internal resources and external partners on improved targeting, creative and messaging
• Manage budgets and meet/exceed campaign goals based on key performance metrics around order volume and overall CPA.
• Provide timely s and analysis on campaign and channel performance against goals
• Recommend new marketing tactics and techniques to drive new customer acquisition.
• Stay current with industry trends and follow a test and learn process to continually evolve online marketing practices.
• Other duties may be assigned by supervisor or management.

• Experience with Paid Social required
• Experience with Facebook Ads Manager and Google Analytics is preferred
• Analytical thinker who can use data to optimize and improve campaign performance
• High attention to detail
• Results-oriented, self-starter with strong communication and interpersonal skills
• Ability to multi-task while meeting tight deadlines
• Ability to collaborate as a team member and work independently
• Strong desire and ability to learn and grow within the team and the company
• Up to date with the latest trends and best practices in online marketing and measurement
• Skilled at Excel, and PowerPoint knowledge preferred.