Nutrisystem, Inc Hiring for Digital Marketing Specialist- Paid Search at Fort Washington, PA Full Time

*Nutrisystem is on a hybrid schedule. We are in-office Tuesday-Thursday and remote on Monday and Friday each week*

Position Summary:

The Digital Marketing Specialist is responsible for the strategic planning, implementation, management, and analysis of online marketing acquisition campaigns, specifically Paid Search, YouTube and Affiliate campaigns. This position will be tasked with hitting key performance metrics related to the overall management of these critical acquisition channels for a key Nutrisystem brand. The ideal candidate will understand how to balance these channels effectively in order to maximize combined revenue growth within an acceptable CPA range.

• Develop the strategic plan and implementation tactics for all digital media programs within assigned channels.
• Own and maintain current vendor relationships (weekly calls and daily performance review) while consistently looking to grow channels (e.g., onboarding new affiliate partners, expanding keyword groups)
• Own all marketing campaigns within assigned marketing channels from start to finish including tracking, creative assets, ing, optimization, performance and budget.
• Monitor and assess ongoing campaigns and aggressively optimize channel performance by working with internal resources and external partners on improved targeting, creative and messaging
• Manage budgets and meet/exceed campaign goals based on key performance metrics around order volume and overall CPA.
• Provide timely s and analysis on campaign and channel performance against goals
• Recommend new marketing tactics and techniques to drive new customer acquisition.
• Stay current with industry trends and follow a test and learn process to continually evolve online marketing practices.
• Other duties may be assigned by supervisor or management.

• Experience with SEM required
• Experience with AdWords and Google Analytics is preferred
• Analytical thinker who can use data to optimize and improve campaign performance
• High attention to detail
• Results-oriented, self-starter with strong communication and interpersonal skills
• Ability to multi-task while meeting tight deadlines
• Ability to collaborate as a team member and work independently
• Strong desire and ability to learn and grow within the team and the company
• Up to date with the latest trends and best practices in online marketing and measurement
• Skilled at Excel, and PowerPoint knowledge preferred.