Norstella Hiring for Director, Digital Ad Operations Full Time

Director of Ad Operations, Skipta

Job Description

Compensation: $115K – $145K a year

Norstella’s solutions empower pharmaceutical, biotech and medical device stakeholders to identify unmet clinical needs, construct clinical trials with informed endpoints that support downstream reimbursement decisions, identify eligible patients for clinical trials and support healthcare provider education to quickly answer key healthcare questions. Norstella unites six market-leading organizations with a shared goal of improving patient access. Each organization (Evaluate, Panalgo, MMIT, The Dedham Group, Skipta and Citeline). Skipta is the leading social network of specialized online medical communities for licensed health care professionals.

The Ad Operations Director is responsible for managing a team that handles our clients’ day-to-day digital business and ad serving operations. The Ad Ops Director develops and implements processes and best practices to ensure flawless execution of the campaign operational process for our company and clients. The Ad Ops Director can work virtually wtihin North America.

Role Objectives:

Oversee ad operations and support the media and creative teams to activate digital campaigns (display, video, social, mobile, and programmatic)

Co-lead strategic conversations with client and media teams around technology integrations that can improve efficiency, range or quality of data, or support new media

Support associates in the basic aspects of the trafficking process, including connecting placements to creatives, setting up consistent configurations, and collecting clean data. Lead the more complex aspects of trafficking, including Floodlight tags, DMP integrations, network upgrades, and more

Keep track of the overall campaign management for digital campaigns and responsible for the alignment of all digital marketing channels

Activation Workflow Management – JIRA

Create traffic sheets for clients (Taxonomy and creative/landing page/unique parameter mapping)

Review and package creative for QA

Validate campaigns have been pushed from Prisma; communicate trafficking instructions to ad ops

Handle all Internal/Cross Department and Publisher Communications

Assist with post launch troubleshooting

Create Data Source file for delivery s

Coordination and maintenance of both ad-hoc s and scheduled queries/spend s from Partners

Assist with Analysis of delivery s to assess campaign performance

Assist with trafficking as needed

Increase efficiencies across the team

Setup and management

Lead conversations with the media team on ways to work faster and smarter. Collaborate with fellow Ad Operation teams on process to prevent errors, to ensure consistency, to create a strict QA workflow.

Collaborate with vendors on behalf of creative agencies when troubleshooting is required

Be responsible for holding media teams and creative agencies to execution timelines

Qualifications

A minimum of 7 years of experience in digital media (agency or publisher side)

A passion and/or skill for training and development, as the role involves both doing your work and supporting others on the team in their pursuit of excellence

Experience with digital platforms: programmatic (DMPs, DSPs, Exchanges), second- and third-party vendors, ad servers of all types (display, video, social, mobile), Tag Management Systems (GTM, Ensighten, Signal, etc.), and/or VVF vendors (viewability, verification, and fraud prevention)

Exposure to and/or interest in online advertising bid and pricing models (CPA, CPM, CPC, CPI), and skills with HTML5, CSS, and JavaScript

You should know your way around ad servers; DCM (Google)

Knowledge/experience with the DoubleClick Digital Marketing suite (DDM) and/or Google 360 suite

Skills in QAing ad tags and conversion tags in a browser environment or tag diagnostic tool are key

Looking for someone highly detail-oriented, an excellent time manager, obsessed with accuracy, a strong critical thinker, and able to juggle multiple tasks/clients

Good at building relationships – a creative problem solver, a customer service expert, a great team player

A good communicator – able to write clearly, speak professionally, and teach complex technical concepts to a non-technical audience in a way that helps the ideas stick

Additional Information

All your information will be kept confidential according to EEO guidelines.

Job Type: Full-time

Pay: $115,000.00 – $145,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Marketing: 7 years (Preferred)

Work Location: Remote