Nestlé Purina Pet Care Hiring for Marketing Analyst Full Time

We’re a leader in the pet care industry, which means we’re not only ahead in volume, profit and market share, but our associates dare to Stand Taller. We innovate new products, impart new agilities into existing processes, constantly advance pet nutrition, and always pay it forward in the form of service for our communities and families. Are you up for the dare?

This position is not eligible for Visa Sponsorship.

Position Summary

It’s more than a quality product in a quality package. It’s more than driving sales and revenue. It’s about educating consumers on how to enhance the relationship with their pets. Or how they can feed their pet to minimize allergies. It’s about making pet food, snacks, and litter a shopping experience. And contributing to the world in such a way that we can impact the chances of every dog or cat living a healthier life. This is marketing at Nestlé Purina – and it’s all done through agile ways of working, calculated risk-taking, meaningful collaboration, and a data-driven mind set.

As a Digital Marketing Analyst and working with Nestlé Purina’s Marketing Analytics Center of Excellence, you’ll be responsible for accelerating and activating our digital marketing measurement, insights and technology strategy across websites, social media, display, CRM/email, search, ecommerce, and consumer communications. This includes working with internal and external partners to recommend key strategies and tests that impact the business via measurable sales, equity lifts, and other key strategic initiatives.

• Partner with Brand, Communications & Media Centers of Excellence (COEs), and external agencies on marketing measurement strategies across paid and owned media touchpoints
• Conduct analysis related to a wide range of marketing business challenges, interpret the data in a meaningful way, and translate insights into actionable information for the organization
• Leverage multiple technologies and data sources to develop and deliver holistic insights via dashboards and other visualization tools
• Work cross-functionally with Marketing Research teams to leverage their technologies and data sources for campaign analytics, marketing mix modeling, and brand/sales lift studies
• Serve as a consultant to brands, agencies, and technology staff to improving the efficiency and functionality of analytics tracking across the entire consumer lifecycle
• Help the organization strategize and deliver data-driven personalization initiatives by configuring technology and data integrations
• Consult and collaborate with cross-functional teams on key Media Planning initiatives to better support marketing campaign setup and design.
• Develop tagging requirements to ensure proper tracking and ing of data
• Stay current on the latest tools and industry developments across marketing analytics as well as the various digital media channels

Requirements

• High school degree plus 7+ years of professional experience OR Associate’s Degree plus 5 years of professional experience, OR Bachelor’s Degree plus 3 years of professional experience and 1+ years of that experience in marketing and/or data analytics

Other

• 1+ year of experience with websites, social media, search, display, CRM, eCommerce, and/or content is preferred
• 1+ year of experience in Adobe, Google 360, SalesForce, or similar marketing/analytics platforms is preferred
• 1+ year of experience in data visualization tools such as Tableau or Microsoft PowerBI is preferred

REQUISITION ID:

225351

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you’re at the forefront of our minds as we recruit top talent to join Nestlé. The skills you’ve gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at [email protected] or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.