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Social Media & Digital Marketing / Social Media & Digital Marketing

Neogen Hiring for Eloqua Marketing Automation Specialist – Remote at Remote Full Time

Full Job Description

It’s fun to work in a company where people truly believe in what they are doing!
Neogen Corporation is seeking an Eloqua Marketing Automation Specialist to join our Commercial Excellence Digital & eCommerce team. This is a permanent, full-time remote position remotely from a home office anywhere in the United States working in the Eastern time zone.
The Eloqua Marketing Automation Specialist enables flawless execution of global campaigns, delivering a positive digital experience for customers and prospects. This role must be able to manage multiple Eloqua projects, delivering dependable, accurate and on-time communications. Success requires time management, communication, and collaboration in a fast-paced environment to ensure the successful delivery of global Eloqua projects. This role will to the Sr. Digital & eCommerce manager.
Responsibilities:
  • Administer marketing automation platform (Eloqua) and execute B2B lead generation campaigns and landing pages.
  • Administer and serve as super-user of marketing automation platforms, employing a Subject Matter Expert (SME) level understanding of the marketing automation lifecycle: campaigns processes, audience segmentations, and email & landing pages requirements gathering, design/development, testing, configuration.
  • Work with Marketing to design, develop, implement, and optimize email nurture journeys including contact/data segmentation for nurture lists in support of acquisition and retention goals.
  • Implement email deliverability best practices by implementing self-service email templates, processes, and training programs that enable regional digital specialists to build and send brand compliant communications.
  • Work limited evening hours to collaborate with regional teams on Eloqua projects, host bi-weekly office hours and execute training programs.
  • Supply Eloqua metrics and insights for read-outs covering campaigns’ performance results and optimization strategies to leadership and stakeholders.
Required skills:
  • 2 years of experience in Eloqua email/page execution and lead generation strategies
  • Knowledge of email marketing and landing page best practices and efficiencies
  • Demonstrated ability to manage multiple projects that span time zones.
  • Lead efficient meetings, explain data and technical details to non-technical audiences.
  • Resourceful, initiative-taking, independent contributor, and cross-functional collaborator.
  • Experience leading strategic and operational conversations to address evolving business requirements across stakeholders.
  • Knowledge of email/nurture analytics and ing
  • Oracle Eloqua Certification preferred.
  • HTML/CSS experience is a plus.
Neogen supplies a comprehensive range of solutions and services for the food processing, animal protein and agriculture industries, not only helping to protect the world’s food supply, but also enabling our customers to produce more efficiently and effectively than they could before. We are also proud to serve the companion and performance animal industries, as well as the fields of life sciences and toxicology. We do so across the globe, with teams stationed in 12 countries and a sales presence in more than 140.

Come Be Part Of A Mission that Matters!

From inside the farm gate to our dinner plates, Neogen protects the world’s food supply. Through a variety of animal healthcare products, to food safety solutions for dangerous bacteria, allergens, toxins, drug residues and much more, Neogen is there — and you can be too.

Job Overview

  • ID: 351935
  • Date Posted:
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  • Job Title: Neogen Hiring for Eloqua Marketing Automation Specialist – Remote at Remote