Navigator Credit Union Hiring for Digital Marketing Specialist at MS, United States Full Time

Navigator Credit Union is currently recruiting for a full time Digital Marketing Specialist. If you have a passion for development and relationship building and want to work as part of a team that focuses on creating substantial value in the communities we serve, we want to hear from you! We encourage all interested, qualified candidates that enjoy working in a fast paced environment to apply.

We provide paid vacation, paid holidays, 401k with a company match, medical, and several other benefits for our team members.

Navigator Credit Union is an Equal Opportunity Employer. Navigator does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.

ROLE :

Under direction, the Digital Marketing Specialist, assumes responsibility for the planning, development and communication of an effective digital strategy and road-map.

Responsible for digital marketing efforts, including creating, executing, analyzing and ing the digital marketing programs which contribute to the Credit Union’s growth.

Responsible for Research, collaborative input and general assistance with the work of the marketing department to meet strategic goals and objectives.

Does not include supervisory authority.

This is available as a hybrid role with a combination of work from home and work in the office.

DESCRIPTION OF DUTIES :

Responsible for the planning, development and implementation of effective marketing strategies and digital marketing campaigns.

Efforts will complement traditional media to increase usage of products and services.

• Create, manage, and on the deployment of marketing content and campaigns in various digital channels such as network display, banner and tile, PPC, retargeting ads, social media.
• Creation of marketing graphics and ad copy.
• Makes recommendations and develops digital content based on marketing campaigns and corporate projects. Determines where to post content and the best method for delivery.

Writes content for and respond to posts on various social media / networking sites. Posts online ads for identified sites.

• Analyze campaign results, assess performance and recommend refinements to improve performance for future promotions.
• Monitor performance and analyzes data to understand online user’s behavior and identify trends. Track and analyze promotional, online and mobile activities to evaluate existing efforts.
• Identify opportunities to grow our online channels and present marketing ideas to management.
• Assists with search engine optimization initiatives. Track channel usage for all Marketing initiatives using tools such as Google Analytics.
• Analyzes market trends and demographic data concerning customers and potential customers. Leverages predictive analytics to define Member solutions and develop marketing campaigns that drive business results.
• Proactively identify opportunities and initiate marketing strategies and tactics to increase product penetration.
• Manages production of fully integrated marketing campaigns across multiple marketing channels. Campaigns are to be imaginative, engaging while also meeting time and budget constraints.

Ensures accurate and timely communication to employees and management on the execution of marketing campaigns.

Responsible for developing a positive working relationship with key internal stakeholders and subject matter experts and has a deep understanding of business goals and objectives.

Delivers campaigns that gain internal partner buy-in and drives results at the organization level and tactically for the business lines.

Develops and maintains bridge between data and business operations that promotes Member centric digital solutions.

Provides analysis, ing and recommendations based on accessing and compiling relevant data. Responsible for the planning, development and implementation of effective marketing strategies and digital marketing campaigns.

Create, manage, and on the deployment of marketing content and campaigns in various digital channels

Oversees digital partners, including external agencies and media, to maintain budget, to ensure consistency, high quality of work product and maximum results.

Coordinates those efforts with the marketing mix to work collaboratively and effectively to achieve marketing objectives.

• Work with Brand Ambassador to ensure that brand is consistently followed through all digital channels and touch points.
• Duties include managing and updating the Credit Union’s website and digital and print collateral as needed, publications, brochures and sales tools.

Assists in the preparation and presentation of graphic materials. Responsible for factual and grammatical accuracy of content.

• May be asked to perform other duties as assigned to carry out the work of the department.
• Must comply with all company policies and procedures, applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control.

EDUCATION :

• Two-year college degree, business, or trade school or equivalent required.
• Bachelor’s degree in marketing, business with marketing emphasis or related field of study preferred.

EXPERIENCE :

• Minimum three years’ experience of similar or related digital marketing experience.
• Marketing, communications, e-Commerce, business or related field required.
• Internet marketing concepts and practices, including the ability to conceptualize user navigation / flow through online services.

REQUIREMENTS :

• High proficiency with Microsoft Office applications (Word, Excel, PowerPoint, Outlook)
• Proficiency in digital marketing, Google ads, Meta ads. Bonus : Google Ads Certification and / or any Meta marketing certifications
• Familiarity with GA4. Bonus : Google Analytics certification
• Demonstrable experience with Adobe InDesign. Bonus : Adobe Certified Professional or Adobe InDesign Certification
• Familiarity with marketing technologies, marketing automation and customer relationship management software
• Highly organized

ADA REQUIREMENTS :

Physical Requirements

Perform primarily sedentary work with limited physical exertion and occasional lifting of up to 10 lbs. must be capable of climbing / descending stairs in emergency situation.

Must be able to operate routine office equipment including telephone, copier, facsimile, and calculator. Must be able to routinely perform work on computer for an average of 6-8 hours per day, when necessary.

Must be able to work extended hours whenever required or requested by management. Must be capable of regular, reliable and timely attendance.

Working Conditions

Must be able to routinely perform work indoors in climate-controlled shared work area with minimal noise.

Mental and / or Emotional Requirements

Must be able to perform job functions independently or with limited supervision and work effectively either on own or as part of a team.

Must be able to read and carry out various written instructions and follow oral instructions. Must be able to speak clearly and deliver information in a logical and understandable sequence.

Must be capable of dealing calmly and professionally with numerous different personalities from diverse cultures at various levels within and outside of the organization and demonstrate highest levels of customer service and discretion when dealing with the public.

Must be able to perform responsibilities with composure under the stress of deadlines / requirements for extreme accuracy and quality and / or fast pace.

Must be able to effectively handle multiple, simultaneous, and changing priorities. Must be capable of exercising highest level of discretion on both internal and external confidential matters.