National Mango Board Hiring for Director of Marketing and Communications Full Time

NATIONAL MANGO BOARD (NMB), AN INSTRUMENTALITY OF USDA

Job Description

JOB TITLE: Director of Marketing & Communications

s To: Executive Director

Updated December 20, 2022

I. SUMMARY:

The Director of Marketing & Communications is responsible for planning, budgeting, directing, and overseeing the NMB’s omnichannel marketing, communications, and public relations programs in the areas of consumer, nutrition, retail, and foodservice. Manages NMB marketing staff, agencies, vendors, consultants, and collaborates with the NMB management team, to maximize the efficiency of the yearly budget and fulfill the NMB’s mission of increasing mango awareness and consumption in the U.S.

II. ESSENTIAL DUTIES AND RESPONSIBILITIES:

Core duties and responsibilities include the following. Other duties may be assigned.

A. Directs all consumer marketing initiatives, including status calls, reviewing materials developed by the marketing and public relations (PR) agencies and partners, travel to and participation in marketing and industry events, and oversees the nutrition marketing and consumer research projects.

B. Manages the nutrition related agencies and vendors to improve the effectiveness of the nutrition PR and marketing programs, including planning programs, attending events, and editing materials.

C. Oversees the retail marketing program, including account management, project management, promotion allocation budgets, fulfillment of promotions (payment), retail s, collateral, regional trade shows, meetings, and category development.

D. Directs foodservice marketing and public relations (PR) program, including agency accounts, trade shows, and the promotion of the NMB at foodservice industry events.

E. Oversees all digital and online marketing and communications initiatives including the NMB websites and social media channels. Directs newsletters, press releases, and the annual . Works with the other NMB directors to develop and update the organization’s crisis communications program and manual, manages team trainings and execution should a crisis arise.

F. Directs the planning and budgeting process for the following year’s marketing and communications program; overlays the strategic plan objectives with each program area, setting program budgets based on available funds and working closely with agencies on the development of a menu of programs to meet NMB goals.

G. Provides insights and support to the Director of Research & Industry Relations on a variety of projects, including monthly consumer panel data study, program evaluation model, and nutrition research projects.

H. Prepares and participates in NMB meetings, committee meetings, video conference calls, New Board Member Orientation meeting, and the Foreign Mango Organization meeting each year. This includes developing and managing marketing presentations, budgets, agendas, and minutes. Leads and participates in weekly staff meetings.

I. Manages the NMB brand and utilization. Responsible for making sure NMB promotional and educational materials, and marketing communications are reviewed and meet the requirements and standards set by USDA’s Agricultural Marketing Service.

J. Fulfills business and administrative requirements, such as negotiating and finalizing agreements and work plans, processing invoices, reviewing financial statements, preparing expense s, and planning travel.

K. Plans, directs, and coordinates the work of the NMB marketing team and conducts performance appraisals.

The NMB Director of Marketing & Communications is expected to have the qualifications and competencies listed below. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

III. QUALIFICATIONS:

A. Education & Experience:

1. Bachelor’s degree in marketing, communications, sales or a related field, with a minimum of 15 years of experience or equivalent combination of education and experience is required. Master’s degree in business administration, or a related graduate degree is highly desirable.

2. Work history of progressively responsible marketing and communications experience involving a variety of campaigns, trade shows, and promotional resources. Marketing experience involving digital, CPG, retail, agriculture commodities, USDA programs, or not-for-profit organizations is highly desirable.

3. Knowledge and experience in the principles and practices of retail and product marketing; budgeting practices; visual design principles; production and printing concepts; consumer demand principles; branding practices; digital marketing principles, website and social media practices; trade show marketing practices; communications strategies; and customer service practices.

4. Experience in developing effective marketing and PR campaigns, and consumer outreach programs; reading, analyzing, and interpreting consumer trend information and s; planning, organizing, and prioritizing tasks to meet project and program deadlines; exercising judgment and applying effective problem solving techniques; and preparing and presenting sound recommendations.

B. Communication & Language Skills:

1. Ability to read, analyze, and interpret complex documents. Ability to respond effectively to sensitive inquiries or complaints.

2. Ability to write speeches and articles using original or innovative techniques and style. Make effective and persuasive speeches and presentations on controversial or complex topics to top management, public groups, and/or boards of directors.

3. Proficiency in conversational Spanish as a second language within two years of assignment to this position is needed.

C. Technical & Computer Skills:

1. Fluent proficiency in Microsoft Office Suite programs, including Word, Excel, PowerPoint, and Outlook.

2. Experience with customer relationship management (CRM) programs, preferably Salesforce; presentation programs such as Prezi; and project management software is highly desirable.

D. Travel Requisites:

1. Ability to travel both domestic and international. Valid U.S. Passport or travel document is required.

2. Valid driver’s license and ability to maintain insurability under NMB vehicle insurance standards.

E. Other Required Abilities, Skills & Experience:

1. Always maintain confidentiality of intellectual property and sensitive information.

2. Ability to work extended hours and attend meetings, trade shows, conferences, board meetings, and educational programs as needed.

3. Time management: punctual and timely in meeting all performance requirements, including attendance standards and work deadlines; as well as beginning and completing projects on time.

4. Possess excellent organizational skills and attention to detail.

IV. COMPETENCIES:

A. Leadership:

1. Change Management: Develops and implements work plans; Communicates changes effectively; Builds commitment and overcomes resistance; Prepares and supports those affected by change; Monitors transition and evaluates results.

2. Delegation: Delegates work assignments; Matches the responsibility to the person; Gives authority to work independently; Sets expectations and monitors delegated activities; Provides recognition for results.

3. Managing People: Includes staff in planning, decision-making, facilitating and process improvement; Takes responsibility for subordinates’ activities; Makes themself available to staff; Provides regular performance feedback; Develops subordinates’ skills and encourages growth; Solicits and applies customer feedback (internal and external); Fosters quality focus in others; Improves processes, products and services; Continually works to improve supervisory skills.

B. Intellectual:

1. Analytical: Ability to research information needed to complete projects. Synthesizes complex or diverse information; Uses intuition and experience to complement data; Designs workflows and procedures.

2. Design: Generates creative solutions; Translates concepts and information into images; Uses feedback to modify designs; Applies design principles; Demonstrates attention to detail.

3. Problem Solving: Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations.

4. Project Management: Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and on budget; Manages project team activities.

5. Technical Skills: Assesses own strengths and weaknesses; Pursues training and development opportunities; Strives to continuously build knowledge and skills; Shares expertise with others.

C. Interpersonal:

1. Working Relationships: Develop and maintain courteous and successful working relationships, and communicate effectively with NMB management, staff, clients, contractors, consultants, vendors, board members, committee members, industry members, and representatives of external organizations.

2. Receives and implements guidance/feedback from Board, USDA, and NMB team.

D. Organization:

1. Business Acumen: Demonstrates knowledge of market and competition; Aligns work with strategic goals; Analyzes market and completion and adapts strategy to changing conditions.

2. Cost Consciousness: Possesses strong finance skills; Works within limits of approved budgets; Develops and implements cost saving measures.

3. Business Necessity: The needs of the employer may be dependent on responding to and anticipating rapidly changing external and internal demands in all aspects of how business is conducted. This may include, but is not limited to, organization structure, finances, goals, personnel, work processes, technology, and customer demands. Therefore, it may become necessary to make modifications to how business is conducted, and work is accomplished, with little to no advance notice.

4. Safety and Security: All employees are responsible for observing safety and security procedures and ing potentially unsafe conditions to management.

E. Diversity:

1. Demonstrate knowledge and follow the Equal Employment Opportunity (EEO) policies and practices.

2. Shows respect and sensitivity for cultural differences; Educates others on the importance and value of diversity; Promotes harassment-free work environment; Builds a diverse workforce.

F. Ethics:

1. Treats all people with respect; Keeps commitments; Inspires the trust of others.

2. Works with integrity and ethically at all times; Upholds organizational values.

V. SUPERVISORY RESPONSABILITIES:

A. Directly supervises 5 employees in the Marketing & Communications Department. Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws.

B. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving issues that arise.

VI. PHYSICAL DEMANDS AND WORK ENVIRONMENT:

A. Continually required to utilize hand and finger dexterity to operate computer hardware and office equipment.

B. Frequently required to sit and to occasionally stand and walk to access office areas and meeting locations.

C. Occasionally lifts/carries s, files, and records, typically weighing less than 10 lbs.

D. Specific vision requirements include close vision and the ability to adjust focus. Other sensory demands include hearing and speaking with others.

E. The noise level in the work environment is usually moderate.

F. The NMB follows a hybrid work schedule, with employees working from the NMB office, home, or off-site as needed. For the 2023 calendar year, new employees are expected to work from the NMB office five days per week during the first and second month of employment; four days per week in the office during the third and fourth month of employment; three days per week in the office during the fifth and sixth month of employment; and then at least two days per week in the office after the sixth month at the NMB. The policy is subject to change depending on internal and external factors.

Job Type: Full-time

Benefits:

• 401(k) matching
• Health insurance
• Life insurance
• Paid time off
• Tuition reimbursement

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay

Work Location: Hybrid remote in Orlando, FL 32803