NAMI Orange County Hiring for Marketing Specialist (NAMI OC WarmLine) at Santa Ana, CA Full Time

As a Marketing Specialist for NAMI OC WarmLine, your role would involve developing and implementing marketing strategies that promote the value of the program through various channels, including digital, tv/radio and print media. You would be responsible for identifying key target audiences, creating engaging marketing campaigns, web platforms, and measuring the effectiveness of our marketing efforts. Main goal for this role include increasing awareness of and access to our service. Your work would play a critical role in helping to reduce stigma around mental illness and improving access to care for those who need it most.

• Developing and implementing culturally relevant marketing strategies and campaigns for NAMI OC WarmLine service to increase public awareness and usage of the service.
• Creating and managing digital marketing campaigns, including email, and website content creation, and managing paid advertising campaigns.
• Work with our marketing team to broaden our social media reach.
• Conducting market research and analyzing data to identify target audience demographics, preferences and behaviors.
• Collaborating with other departments within the organization to ensure consistent messaging and branding for NAMI OC WarmLine service.
• Evaluating and monitoring the effectiveness of marketing campaigns and making necessary adjustments to improve results.
• Creating and presenting s on marketing initiatives to management.
• Providing input and ideas for new initiatives and approaches to marketing team.
• Participate in training by attending regular training sessions to enhance knowledge and skills related to crisis intervention and support.
• Other Duties: This job description incorporates the essential functions and duties required for this position. However, other duties may be required and assigned at times, as determined by a supervisor in order to meet the needs of the organization.

• Must be available to work some weekends for training and on-call scheduling.
• Strong and effective communication skills.
• Ability to answer and provide emotional support to NAMI OC WarmLine callers.
• Understanding of Orange County’s diverse and underserved populations.
• Participate in training by attending regular training sessions to enhance knowledge and skills related to crisis intervention and support.

• Minimum 2 years experience as a marketing specialist/consultant.
• Prior experience developing effective marketing campaigns to diverse audiences.
• Bachelor’s degree in Marketing from an accredited college or university preferred.
• Bilingual (English/Vietnamese, English/Spanish, English/Farsi or English/Korean) – not mandatory, definitely a plus.
• Support the values and mission of NAMI OC.
• Ability to pass a background clearance.

s to Marketing Manager