Murphy Automotive Group Hiring for Digital Marketing Manager at Tampa, FL Full Time

Job Title: Digital Marketing Manager Salary: Based on Experience

Department: Marketing Benefits: Yes, Full

s To: Chief Marketing Officer Exempt/ Non-Exempt: Exempt

Supervises: Intern(s) Hours required: Flexible, 40+ Hours

Overview:

The Digital Marketing Manager is responsible for the management of the various programs, initiatives and processes associated with digital marketing as set forth by the Chief Marketing Officer. The Digital Marketing Manager will lead the efforts and execution for digital & social advertising, email marketing, sms text messaging and database growth. The primary goal for the Digital Marketing Manager is to execute and manage programs and initiatives that drive revenues, minimize expenses and protect the brand. The Digital Marketing Manager will support efforts for all other business units.

Responsibilities include, but are not limited to the following (in order of importance):

• Responsible for the management for all digital and social advertising, search engine marketing (SEM), search engine optimization (SEO), display retargeting, mobile advertising, video pre-roll, digital radio, etc.
• Manage all email marketing efforts including, but not limited to, newsletters, special offers, discounts, marketing automation campaigns, etc. within the email marketing CMS
• Oversee all (SMS) text message marketing, communication and database growth efforts
• Investigate and implement digital projects as assigned by the Chief Marketing Officer such as mobile apps, virtual reality, customer service chat bots, artificial intelligence, etc.
• Develop and manage lead generation programs and initiatives
• Investigate, implement and manage third party platforms that further develop digital marketing efforts
• Responsible for all campaign tracking and ing
• Responsible for the implementation, review and recap of the digital marketing plan
• Manage, budget and implement various programs and initiatives
• Collaborate and communicate with other members of team – marketing, social media, creative services
• Work closely with Chief Marketing Officer on overall brand strategy and management
• Work closely with Chief Marketing Officer to develop programs, initiatives, etc. to create better efficiencies
• Provide general office task assistance – calendars, recaps, s, creative requests, PTU’s, SOPs, etc.
• Participate in brainstorming sessions while providing leadership and guidance
• Represent the organization professionally at all times
• Other duties and responsibilities as assigned

Experience:

• Minimum of 3-5 years digital marketing experience
• Prior digital marketing, advertising and/or experience required
• Prior automotive experience preferred, but not required

Skills:

• Working knowledge of SEM/SEO, digital & social advertising, digital radio, video pre-roll, etc.
• Working knowledge of Google Ads, Facebook Business Suite, Facebook Creative Suite, Google My Business
• Working knowledge in HTML and/or Wordpress is preferred, but not required
• Working knowledge of Shopify, Big Commerce or other related retail website preferred, but not required
• Proficient in Microsoft Office, Microsoft Outlook, Internet Explorer and Google Analytics
• Some working graphic design skills
• Ability to work both independently and in team-oriented environments
• Detail oriented w/ excellent organizational skills
• Ability to make sound business decisions
• Creative and proactive problem solver
• Ability to generate trust and support
• Excellent written and verbal skills
• Excellent interpersonal skills
• Strong work ethic
• Healthy and positive attitude
• Must be able to work flexible hours including nights, weekends and selected holidays as needed

Education:

• Minimum of bachelor’s degree in Marketing, Communications, Business Management, or related field

Physical Demands:

• Ability to lift and carry up to 25 lbs
• Ability to travel, both locally, regionally and nationally when required