Mills Auto Group Hiring for Digital Marketing Director at Pineville, NC, United States Full Time

The Digital Marketing Director is responsible for developing and executing all digital / social marketing strategies and objectives that enhance our dealership group’s position, deepen relationships with our existing customer base and acquire new customers through all online channels.

This individual manages the strategic and tactical development of websites, dig ad and social strategies, coordinates and monitors online promotional campaigns and supports collaboration efforts with our vendor partners to plan and execute enterprise strategies.

The position is also responsible for identifying and deploying new technology, including but not limited to Internet technologies, in support of marketing and sales efforts.

This person will also oversee paid search marketing, display, mobile, online video, paid social, OTT, SEO and more. This person will work with the entire team on collaboration, growing our dealership footprints and driving opportunities across all markets.

This role also requires extensive collaboration with sales and service so that Mills Automotive Group comes to market with a cohesive strategy.

They will also work with various team members…Executives and GM’s under the Mills umbrella to gather and share best practices and ideas to produce the best results for Mills Automotive Group as a whole.