This is a hands-on role that requires someone with experience creating, posting and engaging across all social media channels. The Content & Social Manager is responsible for leading all aspects of Social Media for Milestone and our clients, including social strategy, content planning, writing exciting short-form copy for all platforms, scheduling, posting and community engagement. You will be a strong content creator, responsible for creating clips, reels and stories including storyboarding, going onsite to events and capturing content and managing post-editing for social tiles, GIF, video and animation. The Social & Content Manager also manages influencers and influencer campaigns, writes content for digital platforms including eDMs and digital advertising campaigns, blogs and website content.
Responsibilities
– Prepare social media strategic plans including content frameworks – identifying content pillars, researching and developing hashtag strategies to maximise reach
– Research, copywrite and post on organic channels including Facebook, Instagram, Tik Tok, LinkedIn, Twitter, YouTube and Snapchat including working with clients for approvals
– Community management – like, follow and engage on social media channels for clients and Milestone
– Storyboard, design and create innovative and on-trend creative that is fresh and click-worthy including clips, reels, video, GIFs, carousels, advertising and digital tiles, promotional videos, short films, animated video and more in all sizes
– Develop production plans and go onsite and behind the scenes at events and promotions to capture film and stills, edit on demand and post on-demand to social channels
– Create design briefs, storyboards and production schedules and brief and manage designers, film makers, videographers and photographers to capture, develop and output engaging creative
– Write briefs, identify, engage and activate influencer marketing campaigns (social outreach)
– Search Engine Optimisation and website optimisation
– Write content, headlines and ads for paid ad campaigns and keyword research across Facebook, Instagram, LinkedIn, Tik Tok and Search that inspires reaction and action to sell tickets, generate enquiries and leads including online, offline and live channels
– Input into other content as needed eg: awards, blogs, s, strategies, eDMs, blogs, grants, press releases, collateral and more
– Write and collate Social Media s with strategic recommendations, including relevant KPIs on every platform and benchmarking insights
About Us
Milestone Creative Australia is a multi-award-winning specialist Agency for major events, festivals, business events, hospitality, arts and tourism. We have a deep understanding of the strategic role that events and marketing play in growth, positioning and community engagement for destinations and brands and we are experts in this field. Creativity, ingenuity and integrity is paramount to us as we provide communications, digital and publicity for some of Australia’s largest events, brands and destinations. The role is based in Lilyfield, with a free onsite parking spot, close to Leichhardt North tram station and the bus stop.
About You
– You have at least 4 years’ experience in social and content creation, preferably in an agency environment
– You have a deep understanding of all social media channels, keep up-to-date with the latest trends and influencers, and have a creative yet analytical mindset.
– You are super creative with a finger on the pulse of the latest social trends to create clips, reels, stories and content for traction and engagement.
– You can create content and clips using social platforms, Photoshop, Illustrator, Premier Pro and other platforms that clients may use including Canva
– You have exceptional grammar, spelling and writing skills, editing skills and creativity. English is your first language as this role requires strong copywriting and content skills
– You are a strategic thinker with a hands-on approach, are articulate and have exceptional attention to detail, to ensure professional presentation across every touchpoint
– You are a skilled project manager with organisational and production planning skills to ensure that creative development, posting and ing is timely, smooth and professional and all deadlines are met
– Customer-focused, have an excellent manner, professional and confident communicating and pitching using written and verbal channels, with clients, public and staff and excellent telephone, video and email manner – professional and confident
– Strong administration including typing and filing to ensure client files are kept up to date and in order
New Business
– Seek and procure new business
– Campaign pitches and regular presentations to clients, both pitching for new clients and presenting marketing strategies, creative and budgets
– Prepare quotes, budgets and proposal documents for clients, pitch creative ideas to clients, to win new business and follow up pitches and secure business
– Prepare and manage contracts and timelines
– Attend and represent Milestone at trade and networking events
Software / skills
– Create clips, reels and stories and resize images to correct specifications for all platforms using a range of creative software including the Adobe Suite
– Exceptional grammar including professional writing
– Superior / advanced Microsoft Word, Excel, PowerPoint skills
– Excellent English, both written and verbal
– Exceptional analytical skills – Namely data analysis and interpretation, ability to research and analyse marketing and digital media data
– writing
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