Job Summary :
The Digital Marketing Manager at Milano Di Rouge will play a pivotal role in shaping our online presence and digital marketing efforts.
This role requires a strategic and creative thinker who can develop and implement digital marketing strategies to increase brand visibility, drive website traffic, and boost online sales.
Key Responsibilities :
Digital Marketing Strategy :
Develop and execute a comprehensive digital marketing strategy that aligns with Milano Di Rouge’s brand objectives and growth goals.
Branding Initiatives :
Design and execute key branding initiatives, working on both strategic and tactical elements to strengthen the brand’s identity and presence.
Quality Control :
Provide quality control over all concepts and projects leaving the Creative Department, ensuring that creative materials meet brand standards.
Campaign Budget Management :
Create, manage, and monitor all campaign budgets to ensure marketing goals are met and exceeded.
Team Management :
Manage the creative team to maximize individual talents, set expectations, ensure accountability, and maintain clarity of priorities, quality of output, and adherence to deadlines.
Employee Development :
Train, evaluate, and monitor employee goals and performance to foster professional growth within the team.
Social Media and Advertising Strategies :
Plan and manage the company’s social media and advertising strategies to enhance brand visibility and engagement.
Graphic Design Collaboration :
Collaborate with the graphic design team on visuals for digital content, advertisements, and campaign deliverables, creating graphics as needed.
Data Analysis and Adjustment :
Collect, analyze, and interpret data to adjust marketing strategies as needed, ensuring continuous improvement.
Campaign Monitoring and Evaluation :
Monitor and evaluate online media campaigns to keep them fresh and effective, optimizing for better results.
Performance ing :
Prepare accurate s on a marketing campaign’s overall performance, providing insights and recommendations.
Project Milestones :
Attain project milestones as scheduled and present final materials on-time, ensuring the timely delivery of marketing assets.
Qualifications :
Bachelor’s degree in Marketing, Digital Marketing, or a related field (Master’s degree
preferred).
Proven experience in digital marketing management, with a track record of successful
digital campaigns and online brand growth.
Strong knowledge of SEO, SEM, PPC, and social media advertising.
Proficiency in digital marketing tools and platforms.
Analytical mindset with the ability to interpret data and make strategic decisions.
Creative thinking and the ability to develop innovative digital marketing strategies.
Excellent communication and project management skills.
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