Mi Retail Hiring for E-commerce Marketing Manager at United States Full Time

Company Overview:

Wynshop is a fast-growing technology company pioneering the future of online grocery. Launched in early 2020, Wynshop has quickly established itself as a market leader enabling the world’s largest independent grocers to compete with technology and retail giants by using Wynshop’s grocery-specific digital commerce platform. We are a diverse team of energetic individuals who think big, challenge the status quo and strive for excellence in our personal and professional lives. Our potential, like our customers’ success, knows no bounds.

At every level, we provide endless opportunities to produce meaningful work in a fast-paced, dynamic environment. We maintain a startup vibe, but with the resources and security of an established “corporate” company. Our global headquarters is are Miami, Florida.

Role overview:

The primary goal of the E-commerce Marketing Manager role is to optimize our retail customers’ use of the Wynshop grocery e-commerce platform. Our grocery retailers need to be competitive against the largest brands in grocery (including Walmart, Target, and Amazon) and their local competition, and they need your help in doing so. You will need to be fully knowledgeable on Wynshop’s web and mobile platforms, and each of our customer’s instances of these platforms. You will need to conduct research on effective grocery e-commerce website layouts and features, advise our retailers and product teams on evidence-based and experimental changes to our mobile and web platforms, and monitor the effectiveness of strategies by inspecting standardized metrics. You will work closely with our retail customers, and a number of our internal teams including Account Management, Product Management, Professional Services, and Support Teams.

What you bring to the table:

• A minimum of 3 years of experience in an e-commerce or marketing position.
• Familiarity with marketing and technology tools to boost sales and engagement.
• Data-driven mindset with a clear grasp of retail and marketing metrics; a focus on profit and ROI.
  
  Excellent problem-solving skills, proven by a history of crafting solutions for complex problems.

Excellent understanding of web design and experience using Google Analytics/GA4.

Additional responsibilities will include:

• Great communicator with the ability to convey both analysis and findings to management and external clients.
• Gaining an understanding of the different visions each retailer customer has for their e-commerce sites, their unique customer bases, and their marketing plans to find ways to better leverage Wynshop’s platforms to achieve their goals.
• Confirming the e-commerce KPIs (including sales and performance) for each of our retail customers, and researching and educating our customers on industry and their local market, best practice standards.
• Working with our Account Management Team, baselining our retail customers’ websites to their KPIs and industry and local competition standards prior to coming onto Wynshop’s platforms, and on an ongoing basis.
• Generating and analyzing key e-commerce metrics and analytics using GA4, TryMata, and other tools, comparing our retail customers’ website performance to the major brands and their local competition to provide actionable steps to grow and strengthen each customer’s business .
• Review our retail customers’ platforms on a routine and ad hoc basis, providing insights and devising strategies on workflows to reduce friction, maximizing performance, best practice compliance, recommending UX/UI enhancements to our product teams, highlighting potential bugs or poor performance, and providing direction to our retail customers and internal teams to optimize the use of the Wynshop platforms.
• Providing insights to our Product Management Teams on industry best practices for grocery e-commerce platforms and to optimize Wynshop’s offerings.
• Working with our Professional Services Team for any product enhancement work that can be generated from your analyses.
• Working with our Support Team, seeking to reduce tickets through UX analysis for roadmap work.
• Acting as liaison to develop trusting relationships with external and internal partners and strategizing growth together.

Providing s routinely to our retail customers and our internal teams, including our executive team, on your findings and recommendations.

What you’ll get in return:

• The opportunity to wear many hats, gain versatile skills, and be part of a high-energy, high-impact marketing team. The freedom to pave your career path and accelerate your growth in an organization that is flat and nimble
• You will get to drive the adoption of new digital technologies that are transforming the ways retailers interact with their customers and improving their operations

Ability to develop and hone your foundational marketing skills as you build toward a career as a marketing executive, sales executive, or general manager

About Wynshop

Wynshop is the pioneer Cloud-based e-commerce solution specifically designed for grocers. The company was created by ambitious developers and grocery retail experts who identified a gap in the technology available for grocers to launch, scale, and win online. Wynshop is relentlessly committed to retail technology innovation. We are constantly evolving to provide simple, scalable, and sustainable solutions to our customers’ industry-specific business problems.

Must be legally authorized to work without visa sponsorship for employment.

No phone calls, please.

Wynshop is an Equal Opportunity Employer.