me&u Hiring for Marketing Manager at Melbourne, Victoria, Australia Full Time

When it comes to food experience, me&u helps you always feel like a local. The company’s vision is to bring that feeling to everyone, anywhere – so no matter what neighbourhood you live in or visit, you’ll always know the perfect place to go and exactly what to order.

me&u is used by 6000+ bars, pubs, and restaurants to create memorable guest experiences and grow their brands. With 200 staff in five countries, and offices in Melbourne, Sydney, London and Austin, me&u is the consolidation of two leading hospitality technology companies: Mr Yum and me&u, who merged in November 2023.

About The Role

One thing at the intersection of fast-growth tech companies and vague marketing titles is a lack of requiring specific job descriptions since the job will evolve with the person, but here we are!

The purpose of this role is to optimise the customer experience with the me&u brand, in both B2B and B2C environments, ensuring the brand is generating new customers and satisfying existing ones.

You’ll bring to life the spirit of me&u, evangelising the brand to internal and external stakeholders and ensuring integrity is maintained across all company marketing initiatives, communications, events and activations. In doing so, you’ll be engaging our community and prospects and connecting customers and partners to the brand at every touchpoint.

This role is based in Melbourne or Sydney with the expectation to travel for events (as required).

What You’ll Do

• Project manage the sh*t out of stuff.
• Manage our involvement at external events like tradeshows and partner events, and host our own epic events to support customers and prospects.
• Work closely with designers, marketers, partners and other stakeholders to ensure that every touchpoint between a customer and me&u is positive, memorable and consistent with the brand’s identity and values.
• Measure brand impact, performance and the me&u brand ‘halo effect’.
• Work with the social media and performance team to develop strategies that increase customer engagement and brand awareness through social media channels such as Instagram, and LinkedIn.
• Work with the People & Culture team on employee brand advocacy and values.
• Ensure collaborations, events and campaigns meet brand standards and increase awareness of the me&u brand.
• Plan and deliver great event and activations experiences, ensuring consistency in brand standards and optimising brand awareness. You’ll keep objectives and the audience front of mind ensuring a great experience, building marketing plans around the event and measuring its success and impact.

What You’ll Need

• 5+ years experience in marketing/brand management.
• Excellent written and verbal communication skills.
• Strategic and analytical thinking.
• Confident, passionate and self-motivated individual with strong stakeholder management skills – you know how to increase brand awareness and drive value, with every customer segment.
• Solid understanding of customer behaviour, brand management, digital and social.
• Attention to detail and excellence in execution.
• A project management whiz.
• Plenty of experience with events and brand activations (small and large-scale).
• Creativity and a LOVE of being hands-on and making things happen.
• Experience in a global, high-growth environment with demonstrated abilities to work cross-functionally.
• A natural operator with organisational skills to balance multiple projects concurrently.

Why me&u?

Work with impact and purpose. We’re helping the hospitality and entertainment industries to thrive and me&u is at the forefront of this. Expect collaboration and interesting problems to solve.

Work with great people. Work alongside a supportive, diverse and inclusive team. You’ll have the trust, freedom and support to experiment and not be afraid of failure but to learn from it…and have fun together along the way.

Work that challenges you. We’re growing quickly, and you will too. You’ll have numerous opportunities to embrace discomfort, grow and learn as me&u expands and scales globally.

Work that works for you. We’re a flexible, remote-friendly place with inclusive leave options and day-to-day work times to suit your routine. We prioritise our team’s mental health & overall wellbeing, with access to mental health days and support programs.

Diversity and Inclusion Commitment

We’re committed to growing and empowering an inclusive me&u community. That’s why we actively encourage applications from candidates from all backgrounds, experiences, and perspectives. If you require accessibility assistance at any stage of the process, please let us know.