MetroNet Inc Hiring for Digital Marketing Specialist at Milwaukee, WI, United States Full Time

Description

Love Your Mondays again!

Digital Marketing Specialist

The Digital Marketing Specialist will help us grow our website lead gen and sales pipeline through content and landing page creation, Search Engine Optimization (SEO), and conversion rate optimization across the site.

To support these efforts, this role also relies heavily on the evaluation and ing of sales data, website performance, organic ranking factors and industry search trends for the planning and prioritization of these projects.

What you will be doing :

• Design, support and execute digital strategies for Metronet teams and campaigns
• Work cross-functionally with internal teams (e.g. product, sales, creative and technology) to compile content language, product specifications, and creative for the creation of website content for lead generation campaigns, customer education, product launches and SEO purposes.
• Create new or optimize existing website content for demand generation channels, including organic search, email, paid media, social, virtual learning library, customer support and blog pages.
• Utilize analytics and SEO tools such as Google Analytics, Google Search Console, Bing Webmaster tools, and Semrush to evaluate website organic content and technical ranking factors to identify areas for improvement and growth.
• Provide data-driven recommendations to improve website ranking, user experience, engagement, and customer acquisition by channel to continuously improve the overall website and eCommerce strategy.
• Analyze and on the performance of website traffic, on a campaign level, across all marketing channels, paid or organic as well as market research and analyzing trends to identify new marketing opportunities.
• Know and understand the importance of the following : sitemaps, page / site indexing, crawling, no-index, no-follow, core web vitals, link building, guest posting, page rank, authority, algorithm updates, local SEO, alt text, meta, conversion rate, CTA, CPA, CTR, featured snippets, structured data, and schema mark-up.
• Become the subject matter expert on the company CMS, including working with our Technology department on new feature requests, functionality, and efficiencies.
• All other duties as assigned

What You Need For This Position :

• Highschool diploma or GED required
• 5+ years of experience in digital marketing
• Documented experience in writing collaboration, editing, proofreading, and with writing both technical and customer-facing content
• Proven experience with content creation and analytical processes to measure and results
• Proven experience in HTML, CSS, and creating content within a CMS (Craft CMS preferred)
• Previous experience with both content and technical SEO best practices and creating and managing 301 redirects
• Proficient with Microsoft Office – Outlook, Word, PowerPoint, and Excel Google Analytics (GA4), certification preferred
• Experience with SEO Analytics tools such as : Semrush, Moz, or Ahrefs and Site SEO Tools such as : Yoast, All-In One SEO, SEOmatic
• Effective verbal and written communication at all levels of the organization
• Experience with Google Tag Manager including creating tags, triggers, and variables
• Experience with server-side tracking tags preferred

What makes a great candidate?

• You are highly self-motivated and thrive on your ability to successfully work on multiple projects simultaneously.
• You can have strong writing collaboration, editing and proofreading skills with experience writing both technical and “cheeky” customer-facing content for a variety of channels.
• You can operate on both the left and right side of your brain. You can balance a knack for creativity, design and content creation while using your analytical brain to measure and on the results.
• You work well in a heavily collaborative team environment and are not afraid to ask for or receive help and feedback.
• You are not a Chicago Bears fan. (Although, being one doesn’t necessarily exclude you from qualifying for this position)
• You don’t take yourself or others too seriously. (See previous requirement)
• You are inquisitive by nature. You ask a lot of questions and love to learn new things.
• When you look at a spreadsheet of 1000’s of search terms, you only see opportunity.

What we offer

An opportunity to fuel your passions. We offer full benefits package, Health, Vision, Dental with competitive pay and aggressive 401k match up to 6%.

You will have an opportunity to put your brand on paper and leave your mark on the Telecomm industry as we continue to grow rapidly!

Metro net is an equal opportunity employer. We will not discriminate against any applicant or employee on the basis of sexual orientation, gender identity, race, gender, religion, age, national origin, color, disability, or veteran status.

EOE / Minority / Female / Disabled / Veteran

Join us and find out what it means to love your career!

At Metronet , we are the nation’s largest independently own 100% Fiber Optic company founded in the Midwest. We are customer-focused and provide cutting-edge fiber optic communication services, including fiber internet and full-featured Fiber Phone.

We have been growing communities since 2005 and have built networks in more than 250 cities across 16 states.

We are proudly recognized as a Top Diversity Employer by Diversity Jobs in 2022. We believe in our people by growing their talent, offering career paths, advancement opportunities and skill development.

Pay : $60,000

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