MetaLINK Technologies Hiring for Marketing Specialist Full Time

The Marketing Specialist will define, develop, analyze, and execute a strategic marketing plan to drive Revenue growth and increase MetaLINK’s customer base through public awareness. This role will work in conjunction with the sales team to identify and create the best messaging for our products and services, both digitally and print. This position will use information obtained through data dives, marketing trends, pricing, interviews, surveys, focus groups and sales data to analyze and identify how customers are using current products, gain insight on how to solve problems with new solutions, and look for untapped opportunities throughout the service territory.

Essential Job Functions:

• Define, develop, and execute the annual strategic marketing plan through gathering and analyzing market research data.
• Development and delivery of marketing strategies encompassing online/digital Marketing, Blogs, Webinars, Social-Media, SEO and similar actions to engage target customers and leads.
• Ensure the structure, navigation and content on all websites are continuously optimized using on-page and technical SEO tactics to attract and engage prospects that closely match our target market segments via organic search on Google, Bing and Yahoo.
• Establish dashboards to track, analyze and to stakeholders how each website initiative, PPC campaign and social medial platform is working to achieve the stated goals and objectives. Suggest and implement next steps based on this data analysis for continuous improvement.
• Develop an understanding of current and future market trends that may impact sales.
• Contribute to product development and marketing strategy through the collection and analysis of market research data to identify target markets for future potential growth.
• Drive activities which develop differentiated product positioning and clear messaging of the product value to the target market.
• Define customer segmentation and target groups, by demographic.
• Assess customer needs and requirements for defined segments and target accordingly.
• Define appropriate conferences, workshops, publications, collateral and advertising to market and drive awareness and growth.
• Create an annual campaign plan with budget and expected Revenue Growth.
• Develop ROI for all campaigns.
• Provide regular feedback to the Management Team on product requirements for local markets, including products specifications, functionality, pricing and translation needs.
• May attend conferences and trade exhibitions to gain insight into market dynamics, research and education trends and competitive activity.
• Prepare with other Team members and execute local product launches and on expectations of market size, market uptake, market share and expected budgeted sales.
• Establish and maintain effective working relationships with members of the MetaLINK Team.  Manage MetaLINK’s social media strategy including solicitation of content, posting and tracking of results.
• Other duties assigned by the Operations Manager or Management Team.

Knowledge, Skills, and Abilities:

• Must be supportive of business concepts and principles.
• Must be of high integrity, dependable and professional.
• Excellent written communication and proofreading skills required.
• Ability to communicate with customers, co-workers, and various business contacts in a professional and courteous manner.
• Willing to gain experience with a variety of web and digital platforms, including social media and knowledge of all channels and their differences.
• Must keep up with current industry issues and their impact to the business.
• Strong organizational skills – planning, scheduling, tracking, prioritization, and completing multiple projects.
• Must have strong analytical ability to recognize trends, identify problems and suggest solutions.
• Strong listening skills
• Ability to maintain confidentiality regarding MetaLINK’s proprietary information and other department information.
• Ability to work with frequent interruptions in a fast-paced work environment.
• Ability to effectively function as a team player but also work independently with minimal supervision.

Education and Experience:

• A two or four-year degree in marketing, communication, digital communication, public relations, journalism, graphic design preferred.
• Understanding (Willingness to learn) of technology including Fixed Wireless, Fiber Optics, IP Telephony, support, etc.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: One location