Metalcraft of Mayville Hiring for Marketing Specialist at Mayville, WI Full Time

Metalcraft of Mayville is an Equal Opportunity Employer:Minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity

Marketing Specialist

US-WI-Mayville

Job ID: 2023-2885
Type: Regular Full-Time
# of Openings: 1
Category: Marketing
Metalcraft of Mayville, Inc.

Overview

The Digital Analytics/Marketing Specialist will have a focus on event planning and digital analytics with additional marketing responsibilities in the areas listed below.

Responsibilities

• Assist in meeting, trade show, and plant visit/tour planning.
• Provide and analyze data, make recommendations in determining target audience, contribute ideas and strategy to developing marketing campaigns, implement company direction for campaigns.
• Coordinate with teams to evolve employer branding and present Metalcraft as the area’s employer of choice, and each of our divisions as the brand of choice in their market category.
• Maintain, develop and implement digital advertising and digital initiatives, assist with social media campaigns as needed, and brand consistency across platforms.
• Creation of individual graphic elements, videos and campaigns in alignment with corporate strategy.
• Answer, log, and forward general web inquiries.
• Manage relationships with vendors and agencies.
• Generate monthly s on key marketing metrics.
• Other duties as needed.

Qualifications

• 2+ years of marketing experience with strong digital focus.
• Experience with Adobe products, WordPress, social media platforms, MailChimp, Search Engine Optimization.
• Ability to work on multiple projects with different objectives, simultaneously, efficiently and effectively.
• Strong editing, writing, attention to detail, sense of urgency, and communication skills.
• Bachelor’s Degree or Associate’s Degree in Marketing or Business Administration preferred but not required.

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