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Social Media & Digital Marketing / Social Media & Digital Marketing
Merit America Hiring for Paid Media Specialist at Washington, DC Full Time
Full Job Description
The Organization: Merit America
The American economy is broken. Today 53 million working adults–nearly half of the U.S. workforce–do not earn a living wage. And these talented workers have few options to advance: college is too long and expensive, full-time bootcamp programs don’t offer enough flexibility, and online courses don’t have the structure or support to translate learning into a new career. The result? Talented workers, disproportionately people of color and women, get stuck in low-wage roles with no way to build a better life for themselves and their families.
Merit America is a national nonprofit that creates pathways to family-sustaining careers for Americans without college degrees, stuck in low-wage work. Our fast, flexible solutions are built for working adults: we start by analyzing tens of millions of job postings to identify in-demand, high-paying tech careers, and then work with industry-recognized partners to train for these roles with part-time programs that combine flexible online learning with best-in-class coaching. Finally, we work with a broad constellation of local and national employers like JPMorgan Chase and Infosys to place learners into higher-earning, family-sustaining jobs, driving an average wage gain of $19k. Merit America is on a mission to build a scalable pathway for workers to join the middle class through merit, not money. We’re on track to generate $1B in wage gains by 2024.
About the Role:
The primary mission of the Paid Media Specialist is to help execute Merit America’s Paid Media strategy across our Paid Media channels. The Paid Media Specialist will support our digital ads portfolio, working to strengthen the program’s performance and design experiments that help further optimize our paid channel performance. The Paid Media Specialist will play an integral role in helping Merit America to reach thousands more Americans nationwide looking to transform their careers.
The Paid Media Specialist is an exempt position and will directly to the Director of Growth.
What You’ll be Doing:
The responsibilities of the Paid Media Specialist will include, but are not limited to, the following:
Campaign Execution & Channel Insights
- Most of your work will be focused on acquiring learners for our programs through our Paid Media channels. This includes creating, writing, monitoring, and optimizing Merit America’s digital ads across Google, TikTok, Meta, and other experimental channels.
- Collaborating with Sr. Digital Marketing Manager to brainstorm and launch data-driven experiments for our ad campaigns that work towards our growth objectives: new applications, retention, and lead quality.
- ing on campaign performance, documenting experimental results, and
- Working with external designers to develop ad creative.
- Developing relationships with internal teams and talking to customers to identify and convey value propositions for our ad copy, creative, and landing pages.
What Makes a Successful Candidate:
We know that women and people of color are often less likely to apply to a position if they don’t match 100% of the job qualifications. Don’t let that be the reason you miss out on this opportunity! We encourage you to apply if you can demonstrate many of these skills and competencies. Below are the skills that are relevant for thriving in this role:
Must Haves:
- 1-2+ years of experience managing Paid Search (Google Ads), Paid Social (Meta, TikTok), and/or Paid Video (YouTube) campaigns
- Excellent written and verbal communication skills
- Ability to demonstrate analytical skills, technical knowledge and attention to detail
- Be energized by our organizational mission – to provide a pathway to family-sustaining careers for Americans without college degrees
- Proven history of living within our values
- Sense of deep personal responsibility for our collective success
- Commitment to DEIJ
Nice to Haves:
- Comfort with learning curves on new and nascent advertising channels
- An eye for creativity and design and experience working with digital design tools (Canva)
- Dedication to a data-first approach to problem solving
- Genuine curiosity that will guide the research to inform your technical work
Other Logistics
- This position is full time: 4-day work week (Fridays are an operating day if there is a holiday closure during the week)
- Location: Remote
- Salary : $61,300 – $61,300
We take care of our employees by providing the following perks and benefits:
- 4-day work week (Fridays are an operating day if there is a holiday closure during the week)
- Medical, Dental and Vision insurance (100% Paid Employee Only Coverage)
- Flexible Spending Account and Health Savings Account
- Dependent care Flexible Spending Account
- Health Reimbursement Account fully funded by Merit
- Education reimbursement & personal development stipend
- Short and long-term disability
- Unlimited vacation (after a 90-day introductory period)
- Paid Parental Leave and Adoption benefits (after 1 year of employment)
- 10 federally recognized holidays
- 1 week office closure in July (week of July 4th)
- 2 week holiday office closure in December/January
- 401(k) retirement plan with automatic Merit contribution
- Employee Assistance Program | Talkspace | Sanvello
- Discount perks at work program
- Phone/technology stipend
- Home office setup stipend
Remote Work & Sponsorship
Candidates must reside within the 50 states or District of Columbia and have full authorization to work in the 50 U.S. states & the District of Columbia (international work abroad, including the U.S. territories (Puerto Rico, Guam, U.S. Virgin Islands, and other islands are excluded). In addition, Merit America doesn’t offer employment visa sponsorship.
Equal Opportunity Statement
Building an inclusive, high-performing team that is diverse across lines of personal identity is integral to our success and we are proud to be an equal opportunity employer.
This means we do not discriminate against any job applicant or employee because of their race, ethnicity, color, religion, national origin, sex, disability status, genetics, protected veteran status, gender identity or expression, sexual orientation, age or any other characteristic protected by federal, state or local laws. This applies to all terms and conditions of employment.
We actively strive and evolve to develop and maintain workspaces that are fully inclusive. We encourage candidates from underrepresented groups to apply.
Still excited about our work? You can learn more about our work in this video we made with our founding partner, Google.
E-Verify Statement
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the I-9 Form.