Melbourne Institute of Technology Hiring for Marketing and Recruitment Officer Job at Melbourne Full Time

The purpose of this position description document is to provide you with a clear understanding of your role

and how that role fits within Melbourne Institute of Technology (MIT) as an organisation.

This document provides an outline of your key areas of accountability and desired outcomes from the

satisfactory performance of the role. It does not provide an exhaustive list of tasks and activities required to

perform to fulfil the role.

POSITION DETAILS

Position Title: Marketing and Recruitment Officer

School / Division: Admissions & Marketing

Classification Level 5.2 – The Education Services (Post-Secondary Education) Award 2020

covers your employment. The Award is available at the following web link:

http://awardviewer.fwo.gov.au/award/show/MA000075

Time Fraction Full Time

Employment Mode Fixed Term

Campus: Melbourne

ROLE

The Marketing and Recruitment Officer is part of the Admissions and Marketing team. The position reports to

the Associate Director- Admissions and Marketing.

The Marketing and Recruitment Officer is responsible for a range of marketing, student recruitment, and

placement tasks. The role will work closely with Admissions and Marketing team members and relevant areas

of the Institute, partner universities and schools.

This role is also responsible for assisting in producing electronics and print publications of the

marketing/advertising collateral. The position acts as a key point of contact for prospective domestic students.

Must have highly developed organisational and communication skills and experience in marketing and

communications activities, including editing and reviewing marketing/ collaterals to support the marketing

initiatives.

Special Requirements

This position may require working outside regular hours during intakes. Annual leave may not be approved

during peak times of work. Travelling to different locations to attend marketing and recruitment events will be

required.

PD – Marketing and Recruitment Officer MIT (ABN 20 072 324 755)

MIT VISION AND GOALS

Founded in 1996, Melbourne Institute of Technology (MIT) has grown dynamically as one of Australia’s leading

private, institutes of higher education providers with campuses in Melbourne and Sydney. MIT is teaching only

Higher Education Institute. As approved by the MIT Board of Directors, our vision, mission, values, and goals are set

out below.

Vision

MIT aspires to be a leading private institute of higher education nationally and internationally by

proactively developing innovative educational approaches to meet industry needs and by a commitment

to inspire tomorrow’s graduates.

Mission

Through its higher education programs and personalised and transformational student experience, MIT provides

the opportunity for individuals to access knowledge and enrich and transform their futures.

Values

1. Excellence;

2. Integrity;

3. Accountability;

4. Transformational Change.

Goals

1. To provide high-quality programs that meet the needs of our students and industry;

2. To provide an inclusive environment where all students have the opportunity to succeed;

3. To strengthen institutional effectiveness, financial sustainability, collegial governance and sense of

community;

4. To make collaboration an integral part of all our activities.

MIT ORGANISATIONAL STRUCTURE

MIT’s business model comprises four (4) key focus areas guided by its vision: Academia, Finance, Marketing, and

Student Services. Our organisational structure is designed to ensure that each area is fully resourced.

Our Executive Management Team is responsible for developing our strategic plan and effective

implementation of strategies across all business areas. It comprises our:


Chief Executive Officer,

Managing Director,

Executive Dean

Group General Manager (Human Resources Director (pro tem)

Core Responsibilities

PD – Marketing and Recruitment Officer MIT (ABN 20 072 324 755)

Area/Competency Responsibility Performance

Indicators/Outcomes

Marketing and • In coordination with the Associate Director • Increased level of

Communications Admissions and Marketing or nominee, brand awareness and

provide support in the management of the visibility

Institute’s website content • Accuracy and

• In coordination with the Associate Director timeliness in the

Admissions and Marketing or nominee, publication of

assist with the production and revision of marketing/advertising

the Institute’s print and electronic collaterals

collaterals for the marketing and • Improvement in the

recruitment purpose Institute’s marketing

• Editing written communications to ensure and communication

they contain the information necessary to campaigns

achieve their purpose

• Preparing letters, emails and reports using

clear, concise, and grammatically correct

language

• Implementing the Institute’s recruitment

campaigns through various communication

platforms

• Providing pre-campaign feedback on print

and electronic collaterals

Student Recruitment

and Placement • Responding to enquiries from prospective

students and their influencers, including • Increased rate of

updating, reviewing, and developing a enquiry to

range of enquiry templates, information applications

sheets and related correspondence • Increased rate of

• Using persuasion when providing applications to

information and advice to prospective enrolments

students and their influencers • Positive Word of

• Representing the Institute in various Mouth from

student recruitment events, including prospective students

school visits in metropolitan and regional and their influencers

areas

• Cultivating and developing relationships

with prospective and current students,

career advisors and other relevant external

stakeholders to increase brand visibility in

the domestic market

• Other duties within the range of skills

usually associated with the position of this

level as required by the Associate Director-

Admissions and Marketing

• Facilitate accurate and timely reports

relating to domestic student recruitment

and marketing

PD – Marketing and Recruitment Officer MIT (ABN 20 072 324 755)

analysis and factors (e.g., government, social

and economic) affecting the market

• Courses of action in response to market

need to ensure that strategic objectives are

met

Admissions- Ensure administrative activities are:

administrative activities • Carried out efficiently and as per MIT’s

and communications policies and procedures, and where

with new students relevant, its partner institute’s (Federation

other regulations

Relationships Promote, develop, and build strong mutually

(Including marketing beneficial relationships with external parties

networks, career including, but not limited to:

advisors and schools)

• Prospective students and their influencers
• Schools and colleges
• Current students
• Alumni

Monitoring progress Ensure:

towards goals • Timely reporting of progress against plans

• Revision of plans to take into account

changed circumstances ( when required)

• Appropriate action is taken to achieve goals

Special Projects • Ensuring special projects and tasks assigned n/a

(as may be from time to time) are carried out

efficiently and effectively

PERFORMANCE MANAGEMENT

Staff performance is managed as per MIT Performance Management System, which incorporates:

• Regular performance reviews

• Ongoing feedback

• Identification of professional development needs and provision of support

• Reward structure

Specific performance goals will be set with you during your performance review. Areas of performance focus for

this role (together with example measurement tool) are set out below for your information. Our Human Resources

Director will provide further details about the MIT Performance Management System.

PD – Marketing and Recruitment Officer MIT (ABN 20 072 324 755)

PERFORMANCE MANAGEMENT – KEY PERFORMANCE INDICATORS (KPI) -SCHEDULE B

Description Measure Completion %Weight

date

Marketing and Communications • Improvement in the Institute’s TBA 25%

brand awareness and visibility

• Accuracy and timeliness in the

publication of print and electronic

marketing/advertising collaterals

• Increased rate of enquiries from

prospective students

Recruit students according to an • Number of students enrolled in Each intake 40%

annual target set by the each trimester

Marketing Department,

distributed between March,

July and November intakes

Keeping in touch with current • Number of students completed Each intake 10%

domestic students to enrich their and retained in each trimester

study experience and successful

completion of their course

Collaborate with external • Increased level of staff awareness Ongoing 10%

Marketing consultants and to MIT5 and other marketing

ensure that admissions and campaigns

marketing and academic staff are • Consistent use of MIT5 by staff

onboarding to MIT5 and other involved in the student

marketing campaigns recruitment process

Develop and implement a • Approval of the plan by AD (A &M) May 15%

domestic recruitment action plan or nominee

for the Melbourne campus,

including timelines

PD – Marketing and Recruitment Officer MIT (ABN 20 072 324 755)

KEY SELECTION CRITERIA –COMPETENCIES, KNOWLEDGE/EXPERIENCE

ATTITUDE/SKILLS (Application letter and/or resume must address the

qualification/knowledge/experience/attributes section under the key selection criteria)

The following core competencies are required to fulfil the requirements of this role effectively:


A degree preferably in Business or Communications without subsequent relevant work experience or

equivalent training and experience.


Excellent interpersonal skills, including the ability to liaise with secondary school representatives, secondary

school students, and members of the public.


Excellent written and communication skills.


Willingness to travel and work outside regular office hours, including evening and weekend work when

required.


Willingness to undertake manual jobs such as loading and unloading promotional materials and banners boxes.

PD – Marketing and Recruitment Officer MIT (ABN 20 072 324 755)