Mediabistro Hiring for Digital Marketing Associate at New Orleans, Louisiana Full Time

Job Description

Job Description

POSITION :

Digital Marketing AssociateLOCATION :

Saenger Theatre and Mahalia Jackson Theater, New Orleans, LAHOURS :

Full Time, flexible and extended hours, including nights, weekends and holidays, in addition to normal office hoursCOMPENSATION :

Commensurate with Experience

ABOUT THE POSITIONThe Digital Marketing Associate will contribute digital and social strategy to the marketing and promotional efforts for New Orleans’ Saenger Theatre and the Mahalia Jackson Theater, performing a broad range of digital and social marketing duties and tasks to drive awareness, engagement and increase ticket sales for venue, concerts, theatrical performances, comedy and Broadway shows.

PEOPLE, PLACES, and THINGSPrimary functions include oversight, execution, analysis and optimization of digital and social marketing initiatives and strategies on digital and social platforms including venue websites, e-mail database, Facebook, Instagram, Twitter, YouTube, TikTok, display ads and search engines in line with marketing campaigns, lead generation and venue brand and goals.

Develop & implement effective digital and social ad campaigns including paid search, social platform channels, programmatic, retargeting and video ads for targeted audiences.

Manage e-database platform, creating Targeted Audience Segments to optimize campaign performance.Implement and manage performance tracking tools such as UTM parameters, pixels, tags, Meta Data SourcesOversee social media creation, strategy and implementation, including paid ads and boosted and organic posts across all platforms.

Maintain websites and keep show and general venue content current.Ensure continuity of brand voice across all social channels.

Monitor all social platforms and engage in conversation, respond to inquiries, remove spam and forward issues to appropriate contact / team.

Identify, coordinate, oversee and engage social influencers as needed.Find and repurpose content relating to venues and / or artists to share on platforms.

Analyze and provide s as needed on social and digital metrics.Identify new trends, platforms and opportunities to expand our social and digital presence and engagement.

Localize, revise and / or create digital and social assets as needed.

EXPERIENCE and SKILLSThe ideal candidate is a team player with a strong work ethic who thrives in a fast-paced, deadline driven environment.

In addition to having exceptional communications skills, you can write to a variety of audience personas and have a passion for music, theater and the city of New Orleans.

You are not afraid to ask questions, share ideas or take initiative.

2 or more years in digital marketing.Experience with Meta Ads Manager and Google Ads required.Experience with Google Analytics and digital marketing tracking technologies.

Comfortable working with websites, as well as understanding website best practices and performance metrics.Able to evaluate campaign metrics and analytics for campaign optimization and high-level ing.

Knowledge of OTT, streaming practices and digital trends.Well-versed in use of social media as a marketing tool, including experience with social media management software (Sprout Social, HootSuite, etc.

Ability to create content and / or manipulate existing content in photo / video editing software as needed (Canva, Adobe Photoshop, etc.

Ability to prioritize multiple projects to ensure meeting deadlines and deliverables.An idea generator with strong writing skills and excellent communication and management skills.

Detail oriented, extremely organized and a team player.Experience in entertainment-related field a plus.Advanced graphic design experience a plus.

COMPETENCIESMust be capable of insuring that all laws, building codes, ordinances, policies, procedures, risk management and emergency procedures are followed.

Knowledge of digital marketing rules and guidelines to ensure best practices.

BENEFITS401K eligible, competitive healthcare plan, flexible hours (as relates to performance schedule and responsibilities), paid vacation, downtown parking and more.

HOW TO APPLYPlease submit a social media campaign with 4-6 posts for an upcoming show of your favorite band or Broadway show that announces the performance and encourages ticket sales.

Email resume, social media campaign and cover letter including contact information for three professional references to US- [email protected].

No phone calls, please. Position is based in New Orleans, LA.

Nothing beats the energy and excitement of a great live performance. That’s why our mission is to bring the very best in music, theater, comedy, and more, to the largest possible number of people.

Since 1992, we’ve grown to be a world leader in live entertainment. 10 million people a year attend live performances at one of our 50 iconic venues across North America, the United Kingdom and Germany.

That number keeps growing. We partner with the world’s top creative talent and present critically acclaimed productions which have won more than 80 Tony and Olivier Awards over the years.

We also operate some of the world’s most popular theatre ticketing sites, with 11 million and counting customers getting their tickets directly from us.

People are at the heart of our success. Our core values – Passionate, Smart, Collaborative and Ambitious are about our people.

Thousands of people work for ATG worldwide and it’s their passion and commitment that allows us to create great live entertainment experiences.

Learn more about ATG, visit www.atg.co.uk / .

ATG’s Inclusion, Diversity, Equity, & Access Mission Statement

A Stage for EveryoneOur stages are a platform for compelling stories stories that are for all, by all, and of all. We shine our spotlight on our differences and believe that understanding and celebrating these differences makes us better global citizens.

We are passionate about the pursuit of true diversity and equality. We strive to make our venues beacons of these ideals in our communities.

Onstage and off, we hold ourselves accountable for nurturing an inclusive culture, one in which everyone can bring their authentic selves.

At ATG, we provide a stage for everyone.

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