POSITION PROFILE: The Director of Sales & Marketing optimizes daily sales & marketing efforts and is responsible for the overall performance of the hotel. The Director of Sales & Marketing is also responsible for team development, accurate forecasting, budget management, and preparing robust business/marketing plans. As part of the hotel’s strategic leadership team, the successful Director of Sales & Marketing will possess excellent leadership, communication, and organizational skills.
ESSENTIAL JOB FUNCTIONS:  Foster a work environment where all team members have an opportunity to realize their full potential.  Develop & implement a high-value direct sales program, in accordance with goals established to penetrate new markets and shift desired share from competitors.  Continuously evaluate the hotel’s involvement in the various sales and revenue distribution channels and develop strong working relationships to proactively position and market the hotel accordingly.  Sets goals and expectations for direct s, align performance and incentives, manages performance issues and holds team accountable for results.  Research and maintain knowledge of customer intelligence in evaluating the market and economic trends that may lead to changes in sales or marketing strategy to meet or exceed customer and owner expectations.  Manage the development of a strategic action plan for the demand generators in the market and at the resort to maximize revenue opportunities and reputation  Develop awareness and reputation of the hotel and the brand in the local, regional & national communities through high- value public relations, digital marketing, social media, strategic partnerships, special events, and direct sales efforts.  Proactively on the progress and results of the marketing plan and related strategic activities, to include key metrics as well as conversion and return on investment data to key stakeholders.  Continuously provide leadership and direction to the hotel’s marketing partners/agencies (PR, digital marketing, social media, branding) to produce excellent results, be first to market and challenge the status quo.  Increase market share by creating hotel-specific promotions to be communicated using the hotel, brand, 3rd party channels and on-site marketing communication vehicles.  Develop expert knowledge of the hotel, it’s signature outlets and seasonal events, drive current and aspirational product positioning in marketplace, seasonality, pricing strategies and master the competitive advantages to the hotel’s primary/aspirational competitive set(s).  Experience and robust understanding of the needs, challenges, and benefits of independent/lifestyle/luxury hotels.  Exhibit a positive and inspired attitude to all hotel departments and maintain open communications with all Hotelitarians to ensure the best overall performance of the hotel and team members.  Participate and provide critical information to enhance daily revenue management decisions and strategies.  Comply with company sales ing standards using Opera Sales & Catering, and all other company sales, reservation, distribution systems. 3/29/2019 DESIRED SKILLS AND QUALIFICATIONS: Education: Four-year college degree or equivalent education/experience. Experience: A minimum of five (5) years of experience leading sales & marketing efforts for independent hotel(s). Skills and Abilities: Ability to perform critical analysis and manage wide range of information. Extensive knowledge of negotiating and sales tactics. Excellent oral, written and presentation skills. Knowledge of developing and executing sales and marketing objectives and strategies required. Experience with online marketing, advertising, and finance/budget planning and leading senior managers. Experience managing/marketing independent luxury & lifestyle brands. Proven ability to recruit, motivate, train, and retain management and sales team. Computer proficiency and knowledge of various software programs, including a strong proficiency in Microsoft Office, sales operating systems, social media, and search engine applications.
Job Type: Full-time
Pay: $120,000.00 – $130,000.00 per year
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Work Location: One location