MECCA Brands Hiring for Digital Campaign Manager at Richmond, Victoria, Australia Full Time

An incredible opportunity to join MECCA as our new superstar Digital Campaign Manager to develop and facilitate digital customer engagement strategies to support instore and online trade. You will play a critical role which contributes directly to commercial and customer benefits and will be responsible for the creation of robust monthly plans that both deliver a superior customer engagement experience and meet business objectives.

The Role You Could Play

ing to the Senior Digital Customer Engagement Manager, working with the Digital Campaign Specialist to plan, deliver and optimise personalised, omni-channel digital campaigns, with email and app push as a key focus, as well as the development of trade strategies will be a key part of your role. The Digital Campaign Manager will be responsible for proactively reviewing and identifying gaps and opportunities both for the near term and longer term to support the overall trade customer engagement strategy while also considering marketing, eComm and digital requirements.

The main responsibilities include but are not limited to:

• Supporting the Digital Campaign Specialist to deliver targeted and personalised campaigns that align to an overarching trade calendar. Campaigns to be predominantly focused on email and app push channels while also informing onsite and app content, where relevant
• Work with the Digital Campaign Specialist to manage campaign workflows / ways of working and ensuring these are followed across departments
• Define customer engagement strategies and tactical plans to deliver against trade objectives
• Proactively review and on campaign performance against KPIs to identify gaps and new opportunities
• Partner with technology experts across marketing automation, data and martech to develop campaigns and new concepts
• Work with the Senior Digital Customer Engagement Manager to align monthly campaign planning with forecasted business targets
• Deploy and manage tactical marketing initiatives to address budget shortfalls or customer experience gaps
• Work with Senior Digital Customer Engagement Manager on prioritisation of trade initiatives

What You Will Bring

This role requires strong planning and decision-making skills in a fast-paced environment, the ability to turn insights into actionable strategies to achieve business goals, prior experience in managing an evolving marketing campaigns calendar and managing a high performing team.

You will also be able to demonstrate:

• Excellent stakeholder management skills, with the ability to influence outcomes
• Prior experience in managing an evolving marketing campaigns calendar
• Capable of leading, motivating and developing team members
• Strong understanding of owned customer channels such as email and app push marketing
• Prior experience creating and implementing personalised, omni-channel customer experiences based on data driven insights
• Proven ability in designing and successfully implementing customer strategies in a high growth environment or industry – retail industry experience highly desirable
• Ability to lead multiple workstreams within a complex, fast paced environment
• Able to execute: excellent project management and organisational skills, ability to meet deadlines and manage competing priorities
• In-depth knowledge of one to one marketing best practice and martech platform management
• Data-driven and analytical mindset
• Thrives in a fast-paced retail environment with proven ability to operate autonomously and deal with change and ambiguity
• Passion for beauty, fashion and retailer trends, locally and internationally

Your Life At MECCA

Whilst we are singularly focused on our #CustomerFirst mantra, we know that wouldn’t be possible without an incredible team that is guided by our MECCA values and motivated each and every day to be solutions focused, innovative, collaborative and adaptable, and have a bit of fun along the way!

Some of our other team member benefits include:

• Professional development programs and first-class digitised learning offering
• Health and well-being initiatives
• Reward and recognition programs
• Access to bonus and incentive programs
• Quarterly product allowance
• Unlimited 40% discount

There are also so many other ways in which you’ll be made to feel part of the MECCA story as we love to celebrate, surprise and delight our team along the way.

To learn more about life at MECCA Brands, follow us on LinkedIn at MECCA Brands or @lifeatmecca and for all current opportunities, visit www.mecca.com.au/careers