McKinley Marketing Partners Hiring for Digital Marketing Manager at Washington, DC, United States Full Time

McKinley Marketing Partner’s client is looking for a digital marketing manager to join their team. The manager will support full-funnel marketing to drive mid-funnel engagement through to membership.

This person will support multi-channel marketing strategies highlighting the company’s offerings, including products and programs.

This is a long-term W2 contract. Candidates must be local to the D.C. metro area. Candidates should be able to come into the office once a month and as needed.

All McKinley roles include a competitive benefits package.

Responsibilities

• Develop and implement multi-channel marketing strategies for products and programs
• Support the direction for copywriting and graphic design work
• Plan and execute digital marketing initiatives, including sweepstakes and mobile campaigns
• Develop SOWs and manage the procurement process to secure approval
• Manage relationships with third-party vendors
• Direct graphic design for marketing programs and promotions
• Write marketing copy for both owned and paid media and create CTAs
• Track campaign performance and provide actionable recommendations during presentations and weekly ing meetings

Requirements

• Bachelor’s degree or equivalent education
• At least two years experience with digital program and product marketing, specifically with Mobile and / or Games, at an agency or medium / large-sized organization
• Strong copywriting skills, including an ability to create effective CTAs
• Experience developing SOWs and managing the procurement process to secure approvals
• Strong performance analysis skills and ability to create recommendations based on those insights
• Experience with Adobe platforms preferred
• Proficiency with CMS platforms such as AEM, WordPress, or Drupal
10 days ago