MAXMEDIALAB Hiring for Digital, Social & E-commerce Specialist at Sydney, New South Wales, Australia Full Time

We are looking for a Digital, Social & E-commerce Specialist with experience in developing digital performance marketing strategies and executing tactical campaigns across paid search and social platforms. Working in collaboration with the wider Media team and our luxury portfolio of clients, taking ownership of digital strategy, campaign planning, management, optimisation and ing for channels including Google Ads, YouTube, Facebook, Instagram, Pinterest and TikTok as well as e-commerce strategies. We’re looking for someone who is obsessed with data and leveraging insights to improve performance, and who understands audiences which will attribute to the overall customer experience throughout the marketing journey.

The Role:
Your role as a Digital, Social & E-commerce Specialist is within our Media team at MAXMEDIALAB. You will be responsible for driving the strategy, development and implementation of paid digital campaigns with objectives including awareness, acquisition and conversions. You will also work closely with our fulfilment team.

Key Responsibilities:
– Execute leading digital campaign strategies and client media plans, delivering the best return of investment whilst satisfying the clients objectives and MAXMEDIALAB stakeholders
– Manage client and key stakeholder relationship management, ensuring service levels are upheld all the time
– Manage the day to day operations of the media team to ensure digital media strategies are implemented efficiently and effectively
– Oversee relevant post campaign ing. Analyse results to provide key insights, executive summary and future recommendations
– Effectively provide digital search and social strategies to client briefs in conjunction with relevant internal departments.
– Ensure MAXMEDIALAB’s responses are reflective of the latest data and trends
– Execute, optimise and monitor effective paid social and SEM campaigns to reach KPIs
– Lead and manage paid search and social campaign performance including scheduling, implementation and ing
– Understand the various objective options and bid strategies, and when to use each for different KPIs or goals
– Maintain and monitor Google Ads (including shopping campaigns) keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics to drive success
– Understand and work with audience segmentation and appropriate targeting across all paid media platforms

Requirements:
– 3 year’s experience in paid social and digital marketing within the performance space. Ideally in luxury, fashion, retail, beauty and lifestyle with agency experience
– Experience in implementing digital and paid social media campaigns (Google Ads, Facebook Ads Manager, Pinterest Ads Manager, TikTok Ads Manager)
– Experience in using Google and Facebook Analytics and Google Tag Manager
– Strong understanding of advertising event tracking, custom conversions and attribution modelling
– Experience in managing successful e-commerce and shopping paid campaigns (essential)
– Proficient knowledge in ads manager, business manager and experience across all social platforms including: Facebook, Instagram, TikTok, Snapchat & LinkedIn
– Strong analytical skills
– Confident in managing budgets and pacing across multiple campaigns
– Experience leveraging audiences and audience insights to drive performance
– Excellent interpersonal and presentation skills. Excellent writing and communication skills. Strong attention to detail and highly organised
Superb client management skills.
– Passionate about digital developments/trends; Solid understanding of social media and digital content strategies
– Experience in working with senior executives; ability to work independently and meet deadlines. Ability to handle multiple concurrent tasks and changing priorities
– Must be an energetic team player who is willing to do what it takes to get the job done