Marriner Marketing Communications, Inc Hiring for Digital Marketing Analyst at Columbia, MD Full Time

Summary

This role will work across multiple agency teams to review campaign data and provide analytical expertise. The successful candidate will be able to set up analytics dashboards encompassing a variety of digital marketing platforms and performance marketing channels. The Digital Marketing Analyst will play a lead role in communicating to clients what the data means for their business: structuring data, querying data and turning data into actionable insights. s to the Director of Digital Strategy and Integrated Solutions.

This is a full-time position. Our team works collaboratively in our Columbia, MD office each Tuesday, Wednesday and Thursday. Each employee has the option to work remotely on Mondays and Fridays.

Responsibilities

• Review and understand all data points (client data, campaign data, platform data, etc.) and apply analytical skills to interpret results
• Work across a variety of teams to provide ing & analytics solutions
• Create and maintain ing templates: own agency dashboards, including QA of data streams
• Collaborate with media and account teams to provide campaign strategies, optimizations, and recommendations across varied media types
• Be the agency thought leader for Google Analytics: keeping up-to-date and implementing new offerings available across client GA accounts [including short-term leadership on GA4 transition]
• Ability to setup client tracking via Google Tag Manager, Google Analytics, and general site tagging
• Understand and leverage digital media platforms and data streams that feed dashboards and client ing/outputs
• Create and execute new ing & analytics processes for the agency on behalf of our clients
• Research and recommend new technology and platforms as needed
• Lead internal and client performance ing presentations on behalf of the agency

Required Qualifications

• 3-5+ years of experience in an analytics and/or marketing intelligence role
• Experience creating marketing dashboards and integrating data in a data visualization tool, such as Google Data Studio, Datorama, or other similar tools
• Demonstrated success in analytical thinking and telling stories with data
• Ability to manage complex data sets
• Knowledge of paid media channels, KPIs and measurement strategies
• Experience + expertise working with Google Analytics, Google Tag Manager, event tracking, Campaign Manager, etc. GA certifications. Additional experience and expertise in Salesforce Marketing Cloud/Datorama, GTM, GCM
• Bachelor’s degree, preferred area of study: marketing intelligence, data science, marketing analytics, computer science, or advertising
• Ability to understand cross-platforms paid media campaigns: Meta, Google, Pinterest, Bing, TikTok, Programmatic, etc.
• High level of proficiency in data visualization tools such as Tableau, Power BI, Looker, or equivalent tools
• Experience creating clean, easy to read, actionable s for a broad range of audiences
• Exceptional attention to detail and a high level of accuracy
• Advanced Excel skills
• Strong written & spoken communication skills across internal teams and clients
• Both B2B and B2C experience

Preferred Qualifications

• Knowledge of: SQL and other database technologies, Google Analytics, Adobe Omniture, Microsoft Office, etc.
• Direct experience with online direct marketing or online media performance analysis
• Knowledge of statistical modeling techniques, segmentation, research, lifetime value, ROI, a plus
• Prior experience working with digital marketing teams
• Agency experience a plus

Employee Description:
At Marriner Marketing Communications, we believe listening is the most important thing an Agency can do. But we’re not those “smile and nod” listeners who are really just waiting to respond. We believe in engaged listening that lets us hear, empathize and act with understanding. To us, the most meaningful voices will always be our customers’ targets. And that’s why we are proudly committed to championing those essential voices. Granted, you can’t just be curious. To work here, you need to have a generosity of spirit, too. If this sounds like you, and you enjoy the perks of working in an Agency culture, we encourage you to apply.

Company Description:
As a branding and activation Agency that champions the voice of the target, Marriner Marketing develops Clarity-driven communications programs to address a wide variety of business opportunities. Marriner has been a leader in providing performance-driven integrated solutions for the food, beverage and hospitality industries for 30+ years. Clients include such notable brands as Butterball, Campbell’s, Maryland Office of Tourism, Nestlé Professional and Perdue Farms. For more information, visit marriner.com.

Job Type: Full-time

Pay: $70,000.00 – $80,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay

COVID-19 considerations:
We have a set of COVID workplace guidelines in place that all employees are successfully following.

Ability to commute/relocate:

• Columbia, MD 21046: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor’s (Required)

Experience:

• marketing analytics or intelligence: 3 years (Required)
• marketing dashboards or data visualization tool: 2 years (Required)
• in-office (full time or hybrid): 2 years (Preferred)

Work Location: In person