Maria Pinto Hiring for Digital Marketing Manager at Chicago, IL, United States Full Time

Please note, this is an in-person role in our Chicago office. No remote work offered.

Maria Pinto is an exciting, fast-growing women’s ready-to-wear collection from Maria Pinto, the fashion designer known for dressing some of the world’s most stylish women, including First Lady Michelle Obama, Brooke Shields, and Oprah Winfrey.

Inspired by urban architecture and design, Maria Pinto embodies a clean, minimalist aesthetic, empowering women with fashion that is highly functional, versatile, and chic.

This is a unique opportunity to join a company early enough to make a huge impact and share the rewards of success, but also to have the confidence associated with a strong brand like Maria Pinto, with a product that is resonating well with the target customer, and sales that are growing fast.

The Digital Marketing Manager will translate data into specific, actionable insights and strategies that will enable us to optimize sales, profits, efficiencies, and customer engagement.

With trends developing and changing quickly, they will be expected to keep ahead of digital and social media trends. There is a tremendous opportunity for growth in this role.

This position requires a strong combination of exceptional analytical abilities, strategic thinking, meticulous attention to detail, common sense business acumen, excellent communication skills, and outstanding collaboration with multiple cross-functional teams.

Key responsibilities include but are not limited to :

Email Marketing

• Analyze email marketing campaigns and run A / B testing
• Identify trends, risks, and opportunities. Recommend specific strategies and actions that will enable us to optimize sales and customer engagement.
• Liaison between freelance copywriter and graphic designer to create weekly newsletters

Social Media

• Work with third party company regarding paid advertisements
• Oversee Google Analytics
• Develop and maintain social media content for organic Instagram page

Ecommerce

• Manage web updates when a new collection launches :
• Update homepage slider, videos, and links
• Create collection & product pages
• Update product metafields
• Basic knowledge of coding is a plus
• Communicate opportunities for site improvements
• Weekly website audit

App Management

• Oversee app integration
• Apparel Magic
• Klaviyo
• Shopify

Office Support

Serve as IT liaison for the office working with outsourced IT consultants to resolve issues, ordering and setting up new hire work stations.

Requirements

• Bachelor’s Degree
• 3+ years of digital marketing management
• 2+ year(s) of email marketing experience is a must
• Knowledge of Shopify and / or Apparel Magic is a huge plus (Familiarity with other fashion ERP systems would be acceptable)
• Digital Marketing experience – leveraging SEO insights and lifecycle marketing is a huge plus
• High level of proficiency with Excel including data manipulation / organization and modeling / forecasting
• Detail-oriented with strong organizational skills
• Natural ability to think / problem solve logically and communicate effectively
• Able to multitask, prioritize and delegate work effectively
• Self-starter and has the ability come up with ways to continuously improve things and become more efficient and effective
• Positive attitude and team player with a no task is too small attitude
• Enjoys working in a fast-paced and ever-changing environment

Salary

$75,000 – 100,000 / year

The relevant base salary will vary depending on a wide range of factors that are considered in making compensation decisions, including but not limited to, skill sets, experience, training, degrees, and certifications.