Mainland Hiring for Director of Digital Marketing at Atlanta, GA Full Time

About us

We are professional, agile, innovative and our goal is to disrupt content marketing and storytelling through technology, marketing, PR, and content..

Our work environment includes:

• Modern office setting
• Food provided

ABOUT MAINLAND

Born out of a need to transcend the old ideas of storytelling for the 21st century, Mainland is the one-stop shop for storytelling and amplification. We believe in a full-circle approach to creating impactful stories. Who we are is synonymous with what we do. At our core, Mainland is driven by three guiding principles to create a brand biography: people, storytelling and measurable results. We deliver better relationships, strategy, service, and results while consistently accomplishing and exceeding our clients’ expectations.

We offer public relations, content marketing, social media, graphic design and branding, consumer brand strategy, franchise development consulting, marketing strategy and execution, advertising and experiential marketing services.

We are the agency of choice for the Franchise Brands industry, but that’s not all! We also serve the Hospitality, Travel, Home Services, Real Estate, and Technology industries.

WHY WORK FOR US?

Are you looking for a start-up culture with the resources, stability and foundation of an established company with 15 years at the top of its field? What about an entrepreneurial environment balanced with autonomy and structure to spur creativity and new ideas?

Do you want to be challenged daily and given opportunities to grow personally and professionally? Challenging convention is at the core of everything we do. We eliminate the mindset that the status quo is enough through next-level content, creative, distribution and talent. We build teams that continually strive to get better than the day before.

With that said, we invite you to apply even if you don’t meet every single requirement listed below. Our success starts with our people, and we are looking for people who want to grow with us!

WHO WE ARE LOOKING FOR

Mainland is seeking a Product Manager who has hands-on experience managing all website activities, including user research, website design, feature prioritization and analytics. You are not afraid of a challenge and get excited by data.

ing to the Vice President of Digital, you will partner closely with developers, writers, designers, and marketers to ensure that we are delivering high-quality website experiences for our clients, as well as our own brands. Success in this role requires the ability to support an SEO-first website strategy.

You can expect to:

Collect and document requirements and detailed specifications, establish key performance metrics, craft the user experience and drive execution

Work with the VP of Digital to build and maintain product development roadmaps

Maintain and prioritize a feature backlog

Define epics, users’ stories, and acceptance criteria

Partner with developers and 3rd party vendors to design, develop, test, and debug our web and mobile app experiences, inclusive of responding to and managing issues and bugs as they are ed.

Conduct user, SEO and analytics research to improve content quality and freshness, user experience, and key metrics like conversion rates and page views.

Develop a deep understanding of how users interact with the website and implement changes to improve performance through A/B testing and conversion rate optimization (CRO).

Perform regular site audits, analyze KPIs, and feed insights back into the product development process

Actively contribute to the growth of the Mainland product knowledge base

Basic Qualifications:

• 2-4 years’ experience in Digital Marketing, Growth, and/or Product
• Data-driven, customer-obsessed, and growth-minded
• Superb communication, interpersonal, and organizational skills
• Understanding of modern website technology and agile development processes, including knowledge of HTML, CSS
• Understanding of content marketing and SEO best practices, and how these intersect with website development and management
• Experience with a marketing technology stack including CMS, CRM, marketing, automation, analytics, social media, and data management platforms
• Experience with Wordpress development
• Desire to be at a Startup: Embraces unstructured environments and problems.

Bonus points if you have hands-on experience with:

• SEO
• QA testing (or a decent amount of exposure to QA processes / workflows)
• A/B testing
• frontend development
• setting up and troubleshooting attribution and conversion tracking

BENEFITS

Mainland offers a broad range of health, life, voluntary and other benefits and perks that enhance your physical, mental, emotional and financial wellbeing.

• Flexible hours, location, and paid time off options
• Healthcare coverage that starts on day 1
• Pet Insurance option
• Long-term Financial Wellness Plans
• Generous parental leave
• Subsidized volunteer opportunities (e.g. charitable runs/walk)
• Professional Development Reimbursement
• Growth opportunities

COMPENSATION

Salary will be commensurate with experience.

Mainland is proud to be an Equal Opportunity Employer. Diversity and inclusion among our teammates is critical to our success. Mainland is not able to provide visa sponsorship at this time.

Job Type: Full-time

Pay: $65,000.00 – $80,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Tuition reimbursement
• Vision insurance

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay

Application Question(s):

• Can you effectively run Google, Facebook and LinkedIn ad campaigns?

Experience:

• Marketing (Required)

Work Location: Hybrid remote in Atlanta, GA 30305