LovelySkin Hiring for Digital Marketing Analyst at Omaha, NE Full Time

As a Digital Marketing Analyst for LovelySkin, you see the threads connecting trends in our marketing data and instinctively know how to dissect data to help facilitate decision-making. You’re the bridge between the creative to the analytics. You’ll be directly responsible for driving strategic thinking, analysis and customer insights for acquisitions, customer relationship management, business development and financial planning. By providing weekly and monthly business s, you will assist in managing and optimizing testing and targeting efforts while recommending enhancements for online and offline channels of marketing.

A little bit about us:
LovelySkin, a division of LovelyGroup, has grown to be one of the largest skincare and beauty websites in the country, most recently recognized by Newsweek as one of the “Best Online Shops” of 2022! Each day holds a new challenge and new opportunity to improve site performance and functionality. We are committed to providing our customers with outstanding customer service, quick delivery, an appealing shopping experience, and the most comprehensive offering of physician-grade skin care and beauty products available.

Compensation: $75,000- $90,000 (Dependent on Experience) and Bonus Eligible

Location: On-site- Omaha, Nebraska

Status: Full-time, Non-Exempt

Schedule: Hybrid work schedule

A day in the life:
ing to the Director of Marketing, this role will provide data-driven context to our marketing campaigns, analyze the results, and relay results/successes/failures/surprises and ultimately, the ROI to leadership. Daily use of Power BI and Excel is expected.

• Provide multi-channel ing and analysis on marketing campaigns to ensure data-driven decisions are supporting business goals and objectives.
• Leverage data from multiple sources to provide insight, uncover opportunities and support business teams in defining actions (i.e. marketing channels, merchandising changes, devices, UX enhancements).
• Build and generate s from multiple external and internal data sources, creating actionable trend information, and ensuring that the company president and team members have the information necessary to make informed business decisions.
• Subject matter expert on PowerBI and creating new s for internal stakeholders
• Understand benefits and shortcomings of varying data attribution models and prepare holistic visualizations of findings
• Analyze performance data to get a full picture of customers, predict market trends and customer behavior, personalize and sharpen customer engagements, and measure campaign effectiveness in real time.
• Provide data and analysis on product sell through and performance related to specific marketing campaigns.
• Identify opportunities for personalization campaigns by leveraging expert support from vendor and own roadmap with input from internal e-commerce leadership team.
• Support Merchandising/Marketing Planning calendar and automate performance s pertaining to marketing campaigns and web analytics.
• Performs competitive analysis within and outside of the industry, translating findings into strategic roadmap initiatives.
• Respond to and quickly turnaround ad hoc ing requests.

What you bring to the table:

• Bachelor’s degree in Marketing, Finance, Analytics, Mathematics or equivalent.
• 3+ years of professional experience in an analytics-based marketing role required. Retail or ecommerce industry experience preferred
• Experience working with BI and data visualization tools, specifically Power BI
• Demonstrated experience in statistical analysis, P&L and project analysis
• Proficiency in database querying (SQL) and data base structures (SQL Server) preferred
• Expert Microsoft Excel skills (pivot tables, macros, etc.)
• Ability to work in a fast-paced environment and a quick learner
• Highly self-motivated, ability to work independently, think creatively, and detail oriented

LovelyGroup is pleased to offer these great perks:

• Quick access to exceptional health, dental and vision coverage. Coverage available on the 1st of the month after you start
• Dual Retirement Saving Approach: Generous 401k with match AND company profit sharing
• Competitive salaries and annual bonus
• Flexible paid time off for salaried employees! No formal PTO bank needed here…
• Generous employee discount on all products and services
• Relaxed, collaborative environment with casual dress code and hybrid workstyle!

The LovelyGroup includes LovelySkin.com, SchlessingerMD, the Advanced Skin Research Center, the LovelySkin Retail store and Day Spa, Olive and Delmar, and Cosmetic Surgery Forum (CSF). Spanning this diversified set of companies and services, we’re delighted to unify under one core mission: To help everyone feel confident in their skin. LovelyGroup is proud to be an employer who champions innovation, prioritizes employee-centric benefits and leads the market in setting a generous livable wage for all employees.

At LovelyGroup, we don’t just accept difference- we celebrate it, we support it, and we thrive on it for the benefit of our employees, our patients and customers, and our community. LovelyGroup is honored to be an equal opportunity workplace.