LotSolutions, Inc Hiring for Marketing Technologist at Jacksonville, FL Full Time

The Marketing Technologist, ing to the Marketing Manager, Strategy & Technology, has a deep understanding of both marketing and technology and uses big picture thinking to apply those skills to meet company growth objectives. The ideal candidate will collaborate with the information technology team to ensure that digital platforms comply with regulatory and brand guidelines, provide a satisfying user experience, and support company-wide sales and marketing efforts. The ideal candidate will collect and translate data and research into actionable insights that inform marketing strategy and user-experience. This position requires collaboration across departments and setting and managing project deadlines to deliver results. Success in this role requires a firm understanding of company objectives and the ability to prioritize and align people, processes, and projects.

Roles & Responsibilities:

• Design, document and support automated processes in marketing systems and related integrations
• Maintain and optimize sales & marketing platforms, including portals and websites
• Manage marketing technology vendors and outsourced projects
• Monitor and on website analytics, heatmaps, and user testing
• Administer and support the CRM systems, including customization and user management
• Ensure data integrity across marketing platforms, including quality control and adherence to best practices
• Assist in the technical aspects of digital marketing campaigns, including SEO, email marketing, and social media
• Conduct training on the use of marketing technology tools, including the CRM
• Monitor and ensure compliance with relevant laws and regulations concerning customer data security and privacy
• Troubleshoot and resolve website issues, working closely with other technical teams as needed
• Identify opportunities to improve and simplify tools and drive technology solutions at scale

Qualifications:

• A bachelor’s degree in computer science, information technology, or marketing required; or equivalent experience
• Minimum (3) years of experience in marketing technologist role or similar
• Minimum (1) years of experience in CRM system integrations, data mappings, configurations, implementations, data migration and administration
• Analytical problem solver with good interpersonal skills
• Self-motivated, creative person with the ability to adapt to changes and new ideas
• Goal-driven with a team player mentality
• Strong experience in Google Analytics, Google Data Studio, and Google Ads
• Expert in Microsoft Office suite of tools including Excel, PowerPoint, Word
• Proficiency in HTML5, CSS3, JavaScript, and Figma; experience with HUBL is a plus
• Proficiency in HubSpot CRM and other marketing technology platforms
• Strong analytical skills with the ability to derive insights from data
• Experience in insurance / the warranty sector is preferred, but not essential

Additional Information:

Full benefits package including medical, dental, life, vision, company paid short/long term disability, 401(k), tuition assistance, and more. All your information will be kept confidential according to EEOC guidelines.