L’Oréal Hiring for Manager, Shows & Events (Remote; Frequent Travel) at St Petersburg, FL Full Time

SalonCentric, a wholly owned subsidiary of L’Oreal S.A. is headquartered in St. Petersburg, Florida and is the premier distributor of salon professional products in the USA. Created by L’Oreal USA in 2008 and operating in 48 states, SalonCentric has more than 550 business partners, 585 stores and 260 state and RDA stores. Together We Are Beauty! Our mission is helping salon professionals grow their businesses. And we love doing it! Whether we’re narrowing down the perfect product assortment or giving advice face to face, we’re here for salon pros every step of the way. While you don’t need beauty industry experience to find the perfect SalonCentric job for you, we’re looking for people who are passionate about giving salon professionals everything they need to thrive.

Manager, Shows & Events

Can be based anywhere in the USA with heavy emphasis (50%) on national travel.

Duties & Responsibilities

• Directly lead the planning, production, and execution of our live & blended professional beauty events, with specific attention to the unique objectives of each initiative
• Align with Omni-Channels on targets and build strong internal cross-functional partnerships to drive alignment and execution of event deliverables.
• Serve as producer for virtual shows ranging from 200-5,000 attendees.
• Create, customize, and configure event registration pages.
• Partner with social media, PR, DDX, and Sales to ensure successful events.
• Work with the creative/marketing team to provide feedback and ideas to improve and elevate the ideas.
• Facilitate information flow between Creative Services; source creative assets and information from brands and manage the proofing/approval process of Event/Show collateral.
• Ideate and collaborate to improve and produce experiences that inspire audiences to connect, learn and engage.
• Research new vendors and keep abreast of the latest technologies and audience experiences.
• Keep all department stakeholders informed throughout project life cycle: pre-event, live-event, and post-event.
• Act as a liaison between brands, educators, and internal departments. Obtain class descriptions, formats, outlines, bios, etc. from the manufacturer and regional education teams for Event/Show marketing collateral.
• Maintain/coordinate the Professional Product Division (PPD) and Partner Brand show contracts and accurate floorplan details and schematics for all events; update the team regularly during the show season.
• Work with Continuing Education Manager to manage the necessary continuing education documentation and coordination for any multi-line shows or education events
• Coordinate Event/Show registration and lead management; work with brand partners & event platforms to support ticket sales and registration and implement unified registration system. Implement improvements by utilizing the latest marketplace and industry practices and technology trends.
• Work with Regional Education Teams, Internal and Partner Brands to coordinate staffing and housing, as well as shipping and receiving of product & display items to and from events.
• Track all event deadlines, ensuring that the team is on time and on-task, and communicate the details to the Show and Education teams both internally and externally.
• Manage site logistics for all events (floorplan, utilities, etc.)
• Maintain an accurate accounting of show expenses, updating specific P&L budgets as necessary.
• Coordinate display resources (equipment, materials, and labor) from multiple locations (headquarters, satellite offices, warehouse facilities and show sites) to ensure optimum efficiency and planning.
• Participate in post-event analysis with Show Team to improve event effectiveness.
• Travel 50% or more of the year.
• CMP License a plus
• Lift 25lbs

LI_USA_CORP