Long’s Jewelers Hiring for Marketing Manager, Paid Media at Burlington, MA Full Time

Marketing Manager, Paid Media

We are seeking a strategic, analytical, professional and self-starting individual to join our growing Marketing & eCommerce team. As Marketing Manager, Paid Media, your role will be to refine, expand and above all elevate Long’s footprint across traditional and emerging media channels, with an ability to segment acquisition and remarketing initiatives. If you take pride in representing luxury goods and working with some of the most prominent names in fine jewelry and watches, this job could be for you!

This position is based out of our corporate headquarters in Burlington, MA.

Responsibilities:

• Own Long’s media strategy, with a focus on SEM (Google, Bing), paid social (Facebook/Instagram) and display as well as traditional formats such as OOH and print
• Partner closely with brand marketing manager to implement data-driven, customer-centric media plans that drive awareness, engagement and omnichannel growth
• Partner with buyers and external vendors to build, execute and analyze annual COOP plans
• Negotiate direct media buys as well as manage agency partners as appropriate
• Build, QA, launch and optimize campaigns in self-serve channels
• Craft creative briefs for marketing stakeholders (photographer, graphic designer) to develop digital assets that align with our brand position and connect with the on-site experience
• Share insights and recommendations for channel, audience and creative optimizations
• Be the expert on new platform features and communicate ideas for testing and growth
• Bring a hunger to explore new channels for Long’s, such as TikTok, CTV and affiliate
• Partner in developing and managing paid digital media budgets and KPIs
• Manage total media budget and process all invoices and credit memos