LMG Hiring for Growth Marketing Executive/BB at Melbourne, Victoria, Australia Full Time

Who are we?

LMG is the largest aggregator across Australia and New Zealand supporting a community of over 6,000 brokers and advisers. Proudly family-owned and led, LMG supports businesses operating under their own brand or the Loan Market brand, and partners with over 65 banks and lenders. The business has grown rapidly, reaching a $350 billion loan book and helping more than 300,000 customers in 2022.

We’re not a conventional company with a lot of rules and hierarchy, and we don’t intend to become one. We’re a big company with a start-up attitude. Our success is based on hiring outstanding people and accepting nothing less than being the best at what we do.

About the role –

We’ve got big ambitions to grow our share of loan broking by building the size of our broker network and getting more businesses to choose LMG as their aggregator.

To help us deliver on these ambitions, we’re looking for an experienced Growth Marketing Executive to help implement our growth marketing strategy to attract and recruit top business owners and brokers across Australia.

In this role, you’ll work closely with the Prospect Marketing Manager, the head of growth, state leaders and the marketing team to implement our recruitment marketing strategy.

Mission –

Create content that grows brand awareness and reputation of LMG (Australia’s biggest aggregator), and Loan Market (one of Australia’s leading brokerages).

Dominate LinkedIn with LMG and Loan Market content, and nurture the industry’s largest audience with compelling and engaging content.

Execute the B2B marketing content strategy including advertising, digital marketing, presentations and event content to support the recruitment objectives in each state and for each service model.

Activity:

• Execute the multichannel B2B (recruitment) marketing funnel including lead generation and lead nurture activities
• Create relevant and appealing content for our target audience (existing business owners and bankers), including presentations, webinars, videos, email series, white papers, case studies etc
• Write long-form content for weekly LinkedIn Newsletter, fortnight Recruiter EDMS, State Leader monthly EDMs, E-books
• Implement paid B2B media program – LinkedIn plus industry paid opportunities
• Develop prospect nurture and stay-in-touch automated programs
• Create content for webinars, presentations and roadshows
• Write Corporate Industry Award Submissions
• Understand the LMG value proposition and present and showcase marketing offering to potential prospects as required.
• Produce sales tools for recruiters to support their conversations and drive conversion.

Criteria for this role:

This position requires a candidate with B2B content writing expertise and a blend of strategy, creative and project management expertise.

Our successful candidate will be an experienced B2B marketer (3+ years) with strong competencies in:

• managing B2B digital marketing campaigns throughout the pipeline funnel to drive demand, pipeline and revenue.
• producing effective industry-facing content (long and short form)

We are also seeking an individual with proven track record in:

• collaboration and working in a sales focused team
• project management with a lens for detail

Our benefits –

6 ‘Me’ days per year

16 weeks paid parental leave & up to 52 weeks paid superannuation

Paid Fertility Treatment leave

12 days personal leave

Paid Study leave

Hybrid work policy

Wellbeing and L&D programs

Option to purchase additional annual leave

LMGPerks! Thousands of dollars of savings and discounts with the biggest international and local brands.

Paid volunteer day

Employee referral program

Public transport annual pass loans

Religious and cultural swap leave

At LMG, we believe that a diverse and inclusive workforce is essential to our success. We’re committed to creating a workplace where everyone feels valued, respected, and supported, regardless of their race, gender identity, sexual orientation, religion, age, or any other aspect of their identity. We recognize that diversity brings a variety of perspectives and experiences that are essential to fostering innovation and driving business success. As an inclusive employer, we strive to create a culture where everyone can thrive and bring their best selves to work every day.