LIFT Healthcare, LLC Hiring for Digital Account Specialist Full Time

As a Digital Account Specialist, you will focus on building and managing digital marketing and media programs across a variety of channels, including search, social, and platform-based programmatic solutions, including display, DOOH, CTV, audio, etc. You will also regularly engage with a diverse and talented cross-functional team of healthcare marketing specialists, leverage insights and measurement to inform the engineering and implementation of strategic marketing solutions designed to help our clients fuel better outcomes—from driving revenue growth and market share to promoting patient loyalty and consumer competency.

In this role, you will:

• Be the primary point of contact for assigned clients responsible for independently managing the relationship and fulfilling needs as contracted/directed, as well as proactively identifying and pursuing opportunities for strategic organic account growth on an ongoing basis.
• Oversee and support the strategy, planning, execution, performance and ing of digital media campaigns across all applicable platforms.
• Assist in building and implementing SOPs, training materials, and best practice guidance as needed,
• Coordinate and organize creative assets, copy, pixels, tags and other dependencies with clients, production team members, and vendor partners.
• Oversee and manage the performance of assigned projects and accounts and ensure campaigns are meeting KPIs.
• Consult and work with other cross-channel leaders and specialists throughout the firm to engineer and deliver comprehensive, “best-in-class” strategic deliverables.
• Function as a subject matter expert (both internally and client-facing) on campaign performance and optimization, providing insights into the best strategies and tactics to achieve their goals.
• to and work alongside the Director of Client Service and regularly engage with members of the agency’s strategic leadership team.

Position Qualifications:

• Bachelor’s degree from an accredited college or university is a plus but not required.
• 3+ years of experience working in the digital media planning and buying space on behalf of a healthcare organization (hospital, health system, payer, advocacy, etc.) or brand (pharma, life science, device, etc.), with a strong emphasis on programmatic strategy and execution. Experience working alongside partner agencies in support of an omnichannel strategy is also desirable.
• Must have demonstrable experience manually executing and optimizing campaigns in-platform(i.e. Google Ads, Xandr, The Trade Desk, MediaMath, Facebook Ads). Up-to-date training certifications where applicable are appreciated, but not necessarily required.
• Experience in managed service administration and partner negotiation is a plus.
• Must be able to demonstrate a deep knowledge of current and trending technologies and strategies applicable to the unique and changing needs of healthcare marketers.
• Must be highly organized, accountable, and detail oriented.
• Must be able to demonstrate professional client communication and relationship building skills.

Job Type: Full-time

Pay: $45,000.00 – $70,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Parental leave
• Vision insurance

Schedule:

• Monday to Friday

Experience:

• Marketing: 1 year (Preferred)

Work Location: Hybrid remote in Ooltewah, TN 37363