LEARNT GROUP Hiring for Digital Marketing Co-ordinator at Sydney, New South Wales, Australia Full Time

The Learnt Group is transforming the way people learn.

As a collective of learner-centric brands, we strive to empower and inspire the education world.

From academic pursuits to personal growth, we’ve got you covered!

Committed to creating exceptional learning experiences, we enable individuals to unlock their full potential through our learning content, technology solutions and services.

Join us as a Digital Marketing Coordinator and take charge of developing and executing exceptional social media and email marketing campaigns for our group of brands within the Learnt Group. You’ll be a mastermind behind effective social media content strategies, crafting captivating email campaigns and measuring the success of our digital marketing efforts. 

Are you someone who is driven by the desire for career growth and the opportunity to explore experimental digital marketing in the education industry?

If you feel you’re ready for the challenge, we would love to meet you.

Responsibilities

• Develop and execute social media content strategies that align with business goals and brand voice.
• Create compelling social media content that resonates with our target audience.
• Manage the day-to-day execution of social media campaigns across various platforms, including Facebook, Twitter, Instagram, TikTok and LinkedIn.
• Monitor social media channels for engagement and growth opportunities and respond to customer inquiries and comments.
• Planning and executing paid social media advertising campaigns, including budgeting and targeting.
• Work with cross-functional teams to ensure social media content is aligned with marketing campaigns and product launches.
• Stay up-to-date with industry trends and best practices for social media content creation and engagement.
• Track and analyse social media metrics to measure the success of campaigns and make data-driven decisions.

• Email campaign strategy development: Ability to develop an email campaign strategy that aligns with the brand’s goals and objectives, including campaign goals, target audience, content, and frequency.
• List building and management: Ability to build and maintain a healthy email list, including email acquisition strategies, list segmentation, and list cleaning.
• Email design skills: Knowledge of HTML, CSS, and email design best practices to create visually appealing and mobile-responsive emails.
• Understanding of email metrics: Knowledge of email metrics, including open rates, click-through rates, conversion rates, and unsubscribe rates, and the ability to analyse data to improve email campaigns’ effectiveness.
• Compliance with email marketing regulations: Understanding of email marketing regulations and ability to ensure compliance in email campaigns.
• Email automation: Knowledge of email automation tools and the ability to create automated email campaigns based on triggers or user behaviour.

Qualifications

• 3+ years of experience in digital marketing, focusing on social media and email marketing.
• Experience with SEO/SEM favourable.
• Happy to interact comfortably with clients and key stakeholders.
• Proven track record of developing and executing successful social media and email marketing campaigns.
• Strong understanding of social media and email marketing best practices.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Proficiency in social media management tools and email marketing software.
• Attention to detail and ability to meet deadlines.

Kindly note that we will be conducting interviews for the candidates in the middle to the end of January 2024.