Latitude, Inc Hiring for Digital Marketing Manager at Chester, MD, US Full Time

Position Overview : As the Digital Marketing Manager, you will play a pivotal role in shaping and executing our digital marketing strategy.

This role requires a creative and analytical professional with a deep understanding of digital marketing trends, coupled with hands-on experience in orchestrating successful product launches and managing trade show participation.

Key Responsibilities : Digital Strategy : Develop and execute a comprehensive digital marketing strategy aligned with business goals, with a focus on product introductions.

Identify and prioritize digital channels for optimal exposure and engagement. Product Launches : Lead and coordinate product launch campaigns, ensuring cohesive messaging across all digital platforms.

Collaborate with cross-functional teams to create compelling content and promotional materials. Trade Show Management : Plan, coordinate, and execute the company’s presence at trade shows and industry events.

Develop pre-show and post-show digital marketing campaigns to maximize event impact. Campaign Management : Oversee digital marketing campaigns across various channels, including social media, email, SEO, and paid advertising.

Monitor campaign performance, optimize strategies, and analyze results for continuous improvement. Content Marketing : Collaborate with content creators to develop and curate content for digital platforms, focusing on product-related messaging.

Ensure content aligns with brand positioning and resonates with the target audience. Social Media Management : Manage and grow the company’s social media presence, with a focus on product-related content.

Implement social media advertising campaigns to support product launches. Analytics and ing : Utilize analytics tools to track, measure, and on the performance of digital marketing campaigns, trade show efforts, and product launches.

Provide insights and recommendations based on data analysis. Budget Management : Develop and manage the digital marketing budget, with a specific focus on trade show expenses and product launch campaigns.

Monitor expenses and adjust strategies as needed. Qualifications : Bachelor’s degree in Marketing, Business, or a related field;

Master’s degree is a plus. 5+ years of proven experience in digital marketing, with a focus on trade show management and product introductions.

In-depth knowledge of digital marketing channels, tools, and best practices. Hands-on experience in coordinating successful product launches and managing trade show participation.

Proficiency in analytics and data-driven decision-making. Strong project management and organizational skills. Excellent communication and leadership abilities. Powered by JazzHR