Lakeshore Technical College Hiring for Digital Marketing Analyst at Cleveland, WI Full Time

SHIFT: Daytime hours, based upon the needs of the college

LOCATION: Lakeshore Technical College – Cleveland, Wisconsin

POSITION SUMMARY: The Digital Marketing Analyst is responsible for developing consumer-insight driven data to advance the online interactive experience and increase engagement. Work closely with the team to develop and enhance website content including social media. Measure, analyze, and key performance indicators across all digital properties. Garner insights from analytics, set-up integrated digital recruitment campaigns, analyze metrics, and provide/implement actionable insights. Provide an exceptional customer service experience to both internal and external customers throughout every interaction.

REASONABLE ACCOMMODATIONS/ADA: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

ESSENTIAL JOB FUNCTIONS (Other duties may be assigned):

(60%) Website Developer

• Maintain website standards for design, navigation, browser compatibility and accessibility, and ensure the website is secure, backed up, and performing optimally according to industry standards.
• Develop interactive front-end web applications and other interactive functionality (e.g. web forms) as needed.
• Develop and expand the College’s mobile web presence.
• Troubleshoots problems with web pages and applications that run in conjunction with web pages. Performs routine software tests to verify that applications are operational.
• Develop tagging implementation guidelines and best practices.
• Identify opportunities for tagging efficiency and provide solutions.

(30%) Analytics, and ing

• Develop a high-level of expertise in Google Analytics and serve as an in-house expert on Google Analytics configuration and ing.
• Monitor and analyze Google Analytics and other data sources.
• Analyze clickstream data and segment site visitors to uncover trends in online prospective student behavior.
• Monitor website, portal, and mobile metrics and compile s.
• Leverage findings to ensure that web content and web applications are effective in supporting organizational priorities.
• Manage the creation and analysis of A/B and UX test results with the goal of continually improving the website experience, driving the growth of engaging new students, and increasing the return on investment.
• Monitor digital ad campaign performance and provide recommendations to optimize accordingly.
• Monitor outbound ConstantContact email marketing campaigns creating s and dashboards to continually improve engagement and conversions
• Develop s, based on quantitative and qualitative data/feedback, illustrating the performance of digital properties, including social media.
• Publish s on an ongoing basis for use by Marketing and senior leadership.
• Consult with Marketing team regarding web traffic and effectiveness of marketing campaigns through all channels leading to digital properties.

(10%) Other

• Participate on the Strategic Enrollment Management Team Committee as needed and provide input to the direction of college marketing initiatives.

SUPERVISORY RESPONSIBILITIES: Provide work direction, support, and training to work study, student help, student intern, and part-time staff. Indirect responsibilities through creative direction.

TECHNOLOGY SKILLS:

• Be familiar with basic hardware; create a simple text document in MS Word; use and maintain voice mail; use file manager; use network file manager; use and maintain a personal calendar; navigate through Windows; access college network system; understand database concepts; send and receive attachments; navigate through the Internet; schedule meetings; use email to communicate.
• Develop materials using presentation software; Use MS PowerPoint or similar presentation technology; Set up and use a lap top and printer; Manage and create s using MS Word; Create a basic MS Excel spreadsheet; Use video conferencing; Use database queries; Use scanning techniques equipment; Create simple charts and graphs. Access and use Project Management systems.
• Use multimedia presentation technology (software and hardware); use spreadsheet graphics; create and maintain Web page; use the net commercially (Internet courses); download and manage applications and files. PHP, JavaScript, HTML, ASP, C++. Good knowledge of SQL

OTHER KNOWLEDGE, SKILLS, AND ABILITIES:

• Proven ability to create timely and relevant dashboards reflecting digital activity and engagement across multiple platforms.
• Ability to collaborate with Marketing, Recruitment, and Student Success team members in order to develop actionable tactics based on analytical insights.
• Experience with email marketing platforms such as Constant Contact, and the ability to manage related analytics.
• Demonstrated organizational and time-management skills, excellent verbal and written communication skills, analytical thinking skills, computer technology skills and abilities, problem-solving, attention to detail, prioritizing, decision-making, and follow-through skills essential.
• Ability to plan and set goals and follow-through to completion and ability to work independently and as part of a team.
• Ability to proactively learn platform updates and stay abreast of platform enhancements and changes.
• Ability to manage multiple projects concurrently and ability to analyze the design of business systems.
• Ability to work in a constantly changing environment.
• Strong customer service, organizational and time management skills.
• Exemplify college values in all staff and student interactions, as well as services delivered.
• Ability to establish and maintain effective working relationships and relate successfully with staff, students, and people of diverse cultural, social, or educational backgrounds.
• Fluent, bilingual individual is beneficial.

EDUCATION AND EXPERIENCE:

• Associate degree or equivalent in Information Technology or computer science required. Bachelor’s degree preferred.
• Two to three years of recent relevant occupational experience required.

CERTIFICATIONS, LICENSURE, REGISTRATION:

• Google Certifications in analytics and/or digital marketing preferred.

PHYSICAL DEMANDS/WORK ENVIRONMENT:

• While performing the duties of this job, the employee is regularly required to sit and talk or hear.
• The employee frequently is required to stand; walk; use hands to finger, handle, or feel objects, tools, or controls; and reach with hands and arms.
• The employee is occasionally required to climb or balance and stoop, kneel, crouch, or crawl.
• The employee must occasionally lift and/or move up to 25 pounds.
• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
• Work environment may require multi-tasking.
• The noise level in the work environment is usually moderate.
• Must be able to work with frequent interruptions.

CONDITION OF EMPLOYMENT:

• Employment conditional on completion of a Background Information Disclosure (BID) with the results acceptable to the College.

This job description is designed to cover the basic functions of the job and is not considered a detailed description of every job duty that is required, other duties may be assigned as needed. Duties, responsibilities, and activities may change at any time with or without notice to ensure the successful delivery of organizational objectives.

#LakeshoreProud

Job Type: Full-time

Pay: $21.94 – $22.76 per hour

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Retirement plan
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Work Location: In person