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Social Media & Digital Marketing / Social Media & Digital Marketing
LAcarGUY Hiring for Marketing Manager at Hawthorne, CA Full Time
Full Job Description
Marketing Manager
What Are We Looking For?
The LAcarGUY Family of dealerships Marketing Department is seeking to hire a Marketing Manager to join our team. The selected candidate will be responsible for helping to create and implement marketing strategies for 14 dealerships that represent 9 different automotive brands. This role provides the opportunity to work in all aspects of marketing, including digital, print, social, radio, OTT, video, event activation, ing, and more. The Marketing Manager will also be responsible for assessing and presenting the ROI of marketing campaigns to ensure their effectiveness.
We offer a highly competitive compensation and benefit package with an outstanding 401(k) program. If you are an enthusiastic, detail-oriented marketer who is passionate about the automotive industry, this position may be the perfect fit for you.
What Will I Be Doing?
- Assist in developing and executing strategic marketing plans to increase brand awareness, website and showroom traffic, leads as well as customer outreach for all LAcarGUY dealerships.
- Work directly with dealership department heads to develop monthly marketing strategy.
- Liaise with OEM marketing Reps to ensure brand consistency.
- Manage marketing vendors and digital agencies.
- Execute creative direction for website and advertising campaigns.
- Manage and update dealership websites to maximize website traffic and conversions.
- Oversee dealership and sponsorship events.
- Develop and execute email blasts and track email campaign performance.
- Analyze advertising performance, website analytics, website & 3rd party leads, phone traffic, etc., to measure impact and determine areas for improvement.
- Develop and manage organic social media content.
- Manage marketing coop submission and ing for several OEMs.
- Provide monthly s on marketing activities and performance to senior leadership and General Managers.
- Stay up to date with relevant marketing trends.
- Other duties as assigned.
Qualifications
- Bachelor’s Degree in Marketing, Communications or similar field of study.
- 4+ years of professional non-internship marketing
- Automotive Experience is a big plus, but not a requirement.
- Strong knowledge of digital marketing including: paid search, SEO, social media (paid and organic), video, Connected TV, etc.
- Excellent writing and editing skills
- Strong project management experience
- Savvy with all social platforms
- Ability to manage multiple vendors
- Experience using data and metrics to measure impact and determine improvement
- Strong communication skills including presenting metrics and results to senior leadership
- Skilled in excel, Google Analytics and project management tools
Compensation / Benefits
This is a full-time position with competitive pay and benefits. If you are an organized and detail-oriented individual with a passion for the automotive industry, we encourage you to apply for this exciting opportunity!
- Compensation: $70,000 to $90,000 per year.
- Commission Eligibility: No.
Please keep in mind that this range represents the pay range for all positions in the job grade within which this position falls. The actual compensation offer will take into account a wide range of factors to include location and experience.
A Little About Us
The LAcarGUY family of dealerships has been a fixture in Southern California since “Sully” Sullivan opened his first dealership, Volkswagen Santa Monica, in 1964. Today, LAcarGUY has grown to include 14 award-winning dealerships throughout the greater Los Angeles area including Audi, Genesis, Honda, Hyundai, Lexus, Porsche, Subaru, Toyota and Volkswagen.
Although we have grown over the years, we remain a local family-owned business and well-grounded in the communities in which we operate. We are a prominent supporter of community events, charitable organizations and environmental causes.